首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
The appeal of advertising to buying motives can both negative and positive effects. Consumers may be convinced to buy a product
The appeal of advertising to buying motives can both negative and positive effects. Consumers may be convinced to buy a product
admin
2017-09-04
25
问题
The appeal of advertising to buying motives can both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisements have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters(节食 者) with the message that there were fewer calories (热量单位,卡路里) in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control final buying decision.
The passage is mainly about________.
选项
A、how to make a wise buying decision
B、ways to protect the interests of the consumer
C、the positive and negative aspects of advertising
D、the function of advertisements in promoting sales
答案
C
解析
首段首句即是中心,而且文章第二段讲广告的消极影响,第三段讲广告的积极影响,选项C包括这两方面,因此为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/xeiC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
ContrarytoitsrathernegativereputationintheWest,pigsinChinesecultureareasignofkindnessandgenerosity.Pigscare
ContrarytoitsrathernegativereputationintheWest,pigsinChinesecultureareasignofkindnessandgenerosity.Pigscare
Allthatwereallyneedtoplotoutthefutureofouruniverseareafewgoodmeasurements.Thisdoesnotmeanthatwecansitd
ShehadchangedsomuchthatIcouldhardly______her.
BecauseofthefastpaceofAmericanlife,manyfamiliescannoteattogetheraroundthefamilytableeveryevening.Manypeople
Hewasmade______hisworkingbecauseofhispoorhealth.
Cotton,likesilk,wasdiscoveredandmade【61】clothbymanbeforethehistoricalperiod【62】.ItsfirstrecordedusewasinIndia
Cotton,likesilk,wasdiscoveredandmade【61】clothbymanbeforethehistoricalperiod【62】.ItsfirstrecordedusewasinIndia
Sixtypercentoftelevisionviewerschosehimastheir______actor.
PeopleinBritainarelivinglongerandare【56】,【57】moreandmoremoneyisbeingspentonconsumergoods,【58】thelateststati
随机试题
银行卡
心阳虚脱证的面色是()心阳虚证的面色是()
“肾为气之根”主要指
列各项,对白细胞减少症有诊断意义的是
A、维生素KB、亚甲蓝C、二巯基丙醇D、氯解磷定E、鱼精蛋白用于对抗氰化物中毒的药物是()。
表示混凝土耐久性的指标有()。
张某在市区内开办了一家餐馆和一个副食加工店,均为个人独资。2014年初,自行核算餐馆2013年度销售收入为400000元,支出合计360000元;副食加工店2013年度销售收入为800000元,支出合计650000元。后经聘请的会计师事务所审计,餐
不得解除劳动合同的情况包括()。
《国家教育事业发展“十三五”规划》提出了全面落实立德树人的根本任务,其中“践行知行合一”“加强劳动教育,充分发挥劳动综合育人功能”“鼓励有条件的地区开展中小学生研学旅行和各种形式的夏令营、冬令营活动”体现了要()
数据库设计的四个阶段是:需求分析、概念设计、逻辑设计和
最新回复
(
0
)