首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
With American sales of Mitsubishi, once one of the hottest car brands, in a free fall, the company’s executives arc trying to en
With American sales of Mitsubishi, once one of the hottest car brands, in a free fall, the company’s executives arc trying to en
admin
2010-07-06
64
问题
With American sales of Mitsubishi, once one of the hottest car brands, in a free fall, the company’s executives arc trying to engineer a turnaround. It could not come too soon for dealers and employees. "June was a terrible month. I sold 10 cars," said Maria Prendergast-Lunn, general manager of Auddie Brown Mitsubishi in Florence, S. C., 80 miles from the major metropolitan center of Columbia. A year ago the dealership sold 75 Mitsubishis a month. Sales started picking up this month, but even so Ms. Prendergast-Lunn expects the dealership to sell only half the number of vehicles it did a year earlier. "I’m hoping to end July with 35 or 40 sales, ’ she said.
Other dealers are struggling as well. The market share of Mitsubishi Motors North America, the United States unit of the Japanese. automaker, has been halved in just a year, to 0.8 percent last month from 1.5 percent in June 2003, according to the Autodata Corporation. In June, the company’s sales dropped 45.7 percent, to 12, 301.
Mitsubishi announced last week that it would lay off 1,200 employees, or about a third of its work force in its American plant, where it produces the Galant sedan, the Eclipse sporty coupe car and the Endeavor sport utility vehicle. Mitsubishi has also decreased its advertising. For years it pitched the brand to young consumers with cheap .financing and emotional eye-catching ads set to the music of Average White Band, Iggy Pop and Republica. That strategy created some of its trouble because it suffered a high default rate on the loans. Analysts say that Mitsubishi needs to write off about $1 billion in bad loans.
"We were a brand on sale," said Finbarr J. O’Neill, the American company’s chief executive, in a telephone interview. Mr. O’Neill, the former chief executive of Hyundai Motor America, was hired last September to succeed Pierre Gagnon who was blamed for the aggressive financing. "Now we need to establish natural demand for the products," Mr. O’Neill said.
The American sales slump has been a big factor in the Struggles of the Japanese parent company, but not the only factor. Mitsubishi has also suffered from a cover-up of defects in its cars and trucks for decades. In April, Mitsubishi’s minority owner, Daimler Chrysler, decided not to invest any more money in the troubled carmaker, and Mitsubishi had to scramble for money to cover its debts. The Phoenix Capital Company, a Tokyo-based investment firm, bought a third of the company, replacing DaimlerChrysler as the controlling partner.
The parent company’s financial and quality problems make Mr. O’Neill’s battle to reverse the fortunes of Mitsubishi tougher. The American unit has only two new models coming in the next several months, a redesigned Eclipse sport coupe and a small truck built by Chrysler.
Which of the following is not true about Mr. O’Neill?
选项
A、He’s the former chief executive of Hyundai Motor America.
B、He has been blamed for failure in financial control in Hyundai.
C、Pierre Gagnon was his predecessor in Mitsubishi America.
D、He is facing a tougher situation in reviving Mitsubishi’s strength in America.
答案
B
解析
这是一道细节题,考查关于Mr.O’Neill的信息。文章中提到:Mr.O’Neill,Hyundai Motor America的前任首席执行官,9月份受雇于三菱公司取代Pierre Gagnon。Pierre Gagnon由于激进的财政政策而受到谴责。由此可以看出A ,C 是关于Mr. O’Neill的真实信息。紧接着的一段分析了日本车在美国市场所遇到的种种困境,所以D项也是真实的。只有B “他由于在Hyundai的失败而受到谴责”文中并没有涉及。故应选B 。
转载请注明原文地址:https://kaotiyun.com/show/xpDd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
museum在倒数第二个话轮中女士指出:Inevergotothemuseum。
TomanypeopletheBermudaTriangleisreallyamysterybecause______.ThedisappearancesofplanesandshipsintheBermudaT
Whatisabasicrequirementforworkinallprofessionsaccordingtothepassage?Inmoderntimestheperiodoftechnicalappre
ThefailuretotalktoeachothercausesallofthefollowingEXCEPTBecauseyoungpeoplenowadaysdon’treadmuch,
Whatdoesthesecondparagraphmainlydiscuss?Accordingtothepassage,whichofthefollowingisNOTtrueofellipticalgalax
Whatisthemainideaofthepassage?By"acustomerorder",thecustomerismostprobablytryingtoget
Ifyouintendusinghumorinyourtalktomakepeoplesmile,youmustknowhowtoidentifysharedexperiencesandproblems.Your
______makeitpossibleforastronautstoreachthemoon.
Itwasin1812,inavillageinFrance.Alittleboytrippedandfellwithpointedtoolsinhishand.Inthataccidenthebecame
AstudybyscientistsinFinlandhasfoundthatmobilephoneradiationcancausechangesinhumanceilsthatmightaffectthebr
随机试题
茶叶中霉菌和酵母菌的测定中,应选择()个合适的稀释度进行培养。
原发性腹膜炎与继发性腹膜炎的最主要区别在于【】
计算不定积分:
小儿出现定向反应的时间是
小儿初次接触结核杆菌后是否发展为结核病,主要与细胞免疫力的强弱有关感染结核菌后机体可以获得免疫力,下列哪种说法是正确的
患儿,男性,11个月。因腹泻34天入院。病后每日排水样大便10多次,量较多。2天来尿少,12h无尿。体检:前囟凹陷、哭无泪、皮肤弹性差、肢端凉、腹胀、腱反射减弱。下列关于此患儿补钾。不正确的是
医疗机构从事药剂技术工作必须配备
宝来公司财产清查中发现如下问题:(1)在财产清查过程中盘盈库存现金20000元,其中12000元属于应支付给其他公司的违约金,剩余盘盈金额无法查明原因。(2)在财产清查中,盘亏设备一台,原值为80000元,已提折旧50000元。经查明,过失人赔偿500
商业银行的董事会或高级管理层应明确每个理财计划所能承受的风险程度,可承受的风险程度应当是量化指标,可以与商业银行的资本总额相联系,也可以与银行()相联系。
①二者相加,就会获得自信,而不是患得患失的焦虑②很多时候,极力地想去拥有,却往往空手而归③如果把吃亏当做一个途径,那确实需要付出勇气,也需要策略④我想很多时候,我们还是要摆正心态,踏踏实实做好现实中的每一件事情⑤我们没有认真对现在的自己进行分析,没
最新回复
(
0
)