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  3. The Seattle Times Company is one newspaper firm that has recognized the need for change and done something about it. In the news

The Seattle Times Company is one newspaper firm that has recognized the need for change and done something about it. In the news

admin2010-02-26  50
问题     The Seattle Times Company is one newspaper firm that
has recognized the need for change and done something about
it. In the newspaper industry, papers must reflect the diversity
of the communities to which they provide information.
It must reflect that diversity with their news coverage                      【S1】______
or risk losing their readers’ interest and their advertisers’ support.
Operating within Seattle, which has 20 percents racial                       【S2】______
minorities, the paper has put into place policies and
procedures for hiring and maintain a diverse workforce. The                  【S3】______
underlying reason for the change is that for information to be
fair, appropriate, and subjective, it should be reported by the              【S4】______
same kind of population that reads it.
    A diversity committee composed of reporters, editors, and
photographers meets regularly to value the Seattle Times’                    【S5】______
content and to educate the rest of the newsroom staff about
diversity issues. In an addition, the paper instituted a content             【S6】______
audit (审查) that evaluates the frequency and manner of
representation of woman and people of color in photographs.                  【S7】______
Early audits showed that minorities were pictured far too
infrequently and were pictured with a disproportion number
of negative articles. The audit results from                                 【S8】______
improvement in the frequency of majority representation and                  【S9】______
their portrayal in neutral or positive situations. And, with a               【S10】______
result, the Seattle Times has improved as a newspaper.
The diversity training and content audits helped the Seattle
Times Company to win the Personnel Journal Optimal Award
for excellence in managing change.
【S8】
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