2. 外语
  3. Domion’s Pizza: The Home-Delivery Leader Domino’s Pizza is the fastest-growing and second -largest pizza (烤比萨饼) chain in the

Domion’s Pizza: The Home-Delivery Leader Domino’s Pizza is the fastest-growing and second -largest pizza (烤比萨饼) chain in the

admin2012-07-29  53
问题                 Domion’s Pizza: The Home-Delivery Leader
    Domino’s Pizza is the fastest-growing and second -largest pizza (烤比萨饼) chain in the United States, with 3, 000 units and sales of over $1.1 billion in 1986. Domino’s plans to reach 10, 000 units worldwide within the next five years.
    The keys to Domino’s success are providing customer convenience and emphasizing a basic product line. The firm concentrates on home delivery, the most-rapidly growing segment of the pizza market. The advantages to Domino’s of relying on home delivery versus in-store operations include less seasonality (季节性) , less concern for poor weather reducing sales, lower rent, more flexibility in location choice, and customer desirability.
    Domino’s home-delivery strategy focuses on two basic items: a standard-sized pizza with a range of toppings and limited beverage selection; this makes it easier to handle the rush. Each outlet has a small delivery area and promises a piping-hot (滚烫的) pizza within 30 minutes. If the pizza is delivered between 30 and 45 minutes, there is a price reduction; if it takes more than 45 minutes to be delivered, it is free.
    Domino’s stores are small, containing just work space, ovens, and storage space, and utilize a common layout. Two-thirds of the stores are franchised; company-owned outlets often serve as training centers for future franchisees. Personnel promotions are from within the organization. Many employees begin as drivers who climb up through several levels of store supervision prior to becoming store manager. Company store managers are given 20 per cent of their stores’profits as an incentive.
    Franchisees are usually selected from store managers Franchisees only need a personal net worth of $10, 000 to $12, 000 to open their first store. The balance of startup costs of $ 55, 000 to $ 135, 000 is financed by the company at market interest rates. The average age of a Domino’s franchisee is 23, and most franchisees eventually buy a number of stores. The average store generates weekly sales of $ 8, 000; profit margins are 15 per cent of sales.
    These are some of the potential challenges now facing Domino’Other pizza chains are in the process of entering the home-delivery market. This will intensify Domino’s competition, but will also increase consumer use of home delivery Domino’s needs to expand in metropolitan areas where retail space is more costly and there are more pizza outlets. It is encountering difficulty in hiring teenage employees at the minimum wage.
It can be concluded from the passage that______.
选项 A、all store managers will be franchisees and therefore open their own stores
B、more and more pizza chains will provide free pizzas
C、other pizza chains will follow exactly the sales strategies of the Domino’s chain
D、competition between the Domino’s pizza chain and others will be more and more intense
答案D
解析 由于越来越多的比萨饼店也仿效the Domino’s pizza chain的做法，可想而知，竞争会越来越激烈。因此，D是正确的选择。
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