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The Seattle times Company is one newspaper firm that has recognized the need for change and done something about it. In the news
The Seattle times Company is one newspaper firm that has recognized the need for change and done something about it. In the news
admin
2010-01-18
28
问题
The Seattle times Company is one newspaper firm that
has recognized the need for change and done something about
it. In the newspaper industry, papers must reflect the diversity
of the communities for which they provide information. It must 【M1】______
reflect that diversity with their news coverage or risk losing
their readers’ interest and their advertisers’support. Operating
within Seattle, which has 20 percents racial minorities, the 【M2】______
paper has put into place policies and procedures for kiting
and maintain a diverse workforce. The underlying reason for 【M3】______
the change is that for information to be fair, appropriate, and
subjective, it should be reported by the same kind of population 【M4】______
that reads it.
A diversity committee composed of reporters, editors, and
photographers meets regularly to evaluate 7he Seattle Times’ 【M5】______
content and to educate the rest of the newsroom staff about
diversity issues. In an addition, the paper instituted a content 【M6】______
audit that evaluates the frequency and manner of representation
of woman and people of color in photographs. Early audits 【M7】______
showed that minorities were pictured far too infrequently and
were pictured with a disproportionate number of negative articles.
The audit results from improvement in the frequency of 【M8】______
majority representation and their portrayal in neutral or positive 【M9】______
situations. And, with a result, The Seattle Times has improved 【M10】______
as a newspaper. The diversity training and content audits helped
The Seattle Times Company to win the Personnel Journal Optimas
Award for excellence in managing change.
【M4】
选项
答案
将subjective改为objective。
解析
根据上下文,此处应该表示“客观的”之意,而subjective则作“主观的”讲,故使用objective,例如:Our goal is to transform the objective and the subjective world.我们的目标是改造客观和主观世界。
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