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  3. 　　Visit a hardware store in search of a can of white paint, and you’ll face a blizzard of choices. Benjamin Moore & Co. offers m

　　Visit a hardware store in search of a can of white paint, and you’ll face a blizzard of choices. Benjamin Moore & Co. offers m

admin2022-02-15  38
问题 　　Visit a hardware store in search of a can of white paint, and you’ll face a blizzard of choices. Benjamin Moore & Co. offers more than 300 shades, all bestsellers for more than a decade. PPG Industries Inc. , a favorite of commercial painters and decorators, sells 65 base whites alone, but it also has options such as Fuzzy Unicorn and Glacial Ice, if you need a tint with more niche appeal.
　　We are, quite simply, obsessed with white paint. It wasn’t always so. Until the 19th century, a richly colored wall was the epitome of style. "It was a status symbol," says Pedro da Costa Felgueiras of London’s Lacquer Studios, which specializes in recreating lost paints from the past. " It wasn’t cheap at all to create a bright, vibrant color in the 18th century. " Many think white began its march to dominance thanks to London-based interior designer Syrie Maugham who famously created a trendsetting all-white room in her house in the 1920s; walls, fabrics, even the flowers.
　　It was the 1980s, though, that turned white into the dominant interior shade. There was an explosion of almost-whites in the decade. As a result, picking the right white has become an agonizing challenge for most amateurs when repainting a home. Clare Inc. , founded in 2018 by former interior designer Nicole Gibbons, is a direct-to-consumer business that offers just three white options; warmer Whipped, cooler Snow Day, and fresh Kicks, the just-right middle ground. "Traditional companies reached a point where they kind of stopped innovating, and the only thing they could do to freshen up their story was launch new colors," she explains.
　　One scientist, though, is even more ruthless than Gibbons in his mission to cull the oversupply. In April, Purdue University mechanical engineering professor Xiulin Ruan announced that his team of six color creators had developed the whitest white paint in the world. Their secret?
　　Barium sulfate, the same chemical used in photo paper and cosmetics. Ruan and his team’s highly concentrated emulsion features particles of different sizes, so various wavelengths of sunlight are all reflected back simultaneously.
　　Most commercial white paint becomes warmer rather than cooler when baking in the sun, but the whitest white reflects 98. 1% of the sun’s energy and measures 8°F~ 18°F cooler at the same time. Deployed properly, it could act as a carbon-neutral way to lower temperatures. "Theoretical modeling shows that in Reno and Phoenix the paint may save up to 70% of air-conditioning costs in the summer," Ruan says. Ruan’s team is working with partners to develop a consumer version by 2023.
What is the disparity between Clare Inc. and other conventional corporations?
选项 A、Preference of amateurs.
B、Bargains with a great discount.
C、Easier to pick for customers.
D、Masses of colors to be selected.
答案C
解析 细节题。根据题干可定位至第三段。其中，根据conventional corporations可定位至“Traditional companies reached a point where they kind of stopped innovating，and the only thing they could do to freshen up their story was launch new colors”“传统公司一旦达到某种程度就停止创新了，他们唯一能让自己的故事焕然一新的方法就是推出新的色彩”，由此可知传统公司的做法是不断推出新的颜色，选项D是传统公司的做法，故排除；根据选项A可定位至第三句，但原文并没有提到克莱尔公司被业余爱好者所喜爱，该选项无中生有，故排除；文中并没有提到克莱尔公司出售打折扣的商品，故选项B排除；由第四句和第五句可知，克莱尔公司的白色仅有三种颜色，易于选择，而其他公司的做法是推出大量新的颜色，故选项C正确。
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