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Tropical rain pounds on the roof of a cavernous warehouse near Jakarta, Indonesia’s capital. Inside , youngsters in orange T-shi

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问题    Tropical rain pounds on the roof of a cavernous warehouse near Jakarta, Indonesia’s capital. Inside , youngsters in orange T-shirts haul around clothes, luggage and electrical goods for Lazada, an e-commerce firm, which has just moved in. The 12,000 square metre space is three times the size of the old one, but it already looks full. Three years ago Lazada’s entire stock filled a storeroom the size of a studio flat, recalls Magnus Ekbom, its twenty-something boss in Indonesia.
   Internet shopping accounts for less than 1 % of all purchases in South-East Asia—a region twice as populous as America, where the proportion is nearly 10%. But surging smartphone use and a broadening middle class mean the market is set to multiply; perhaps five fold by 2018,reckons Frost & Sullivan, a consulting firm. Since it launched in 2012 Lazada has laid claim to six South-East Asian countries, largely unchallenged by e-commerce giants such as Amazon of the United States, Alibaba of China and Rakuten of Japan. It may soon have to fight them for its territory.
   Lazada was created by Rocket Internet, a Berlin-based investor that helps out startups designed to dominate emerging markets. Rocket still holds a 24% stake, though Lazada has now raised more than $ 600m from investors including Tesco, a British grocer, and Temasek, a Singaporean sovereign-wealth fund. These deals appear to value it at about $ 1.3 billion, which could well make it South-East Asia’s dearest technology firm.
   Like other Rocket companies, Lazada is run by a group of young European emigrants, plucked from finance and consulting. It seems ready to stomach years of losses. In the first half of 2014—the only recent period for which results are available—it lost $ 50m before interest and tax, on revenues of $ 60m.
   Again like other Rocket companies, its critics say it is just a copycat, in this case a mere clone of Amazon. Lazada’s bosses say such charges underestimate the sophistication and ambition required to succeed in places such as Thailand, Indonesia, the Philippines and Vietnam. Online marketing is trickier there than in America or Europe, because locals use a much wider variety of search and social-media sites. The region’s diversity means constant adjustment of online portals to suit local languages and cultures. It also means battling a hotch-potch of customs rules.
Lazada’s bosses argue that to survive in Southeast Asia market, one needs to be______.
选项 A、tactful and aspiring
B、tricky and complicated
C、ambitious and influential
D、sophisticated and experienced
答案A
解析 观点题。根据Lazada’s bosses argue定位到最后一段第二行：Lazada’s bosses say…；Southeast Asia market=places such as Thailand，Indonesia，the Philippines and Vietnam；to survive in=to succeed in：needs=required；故答案句为：sophistication and ambition“老练与野心”。选项[A]tactful and aspiring“老练而有抱负”；其中tactful=sophistication，aspiring=ambition；该项正确。[B]tricky and complicated“狡猾而复杂”；该项仅仅体现sophistication“老练复杂”一词，并未体现ambition“野心抱负”，故该项属于片面选项。[C]ambitious and influential“有抱负且有影响力”；ambitious正确，但influential一词无中生有，故可以排除该项。[D]sophisticated and experienced“老练且有经验”；该项还是强调“sophistication”一词，没有体现“ambition”，与[B]同属于片面选项。综上，本题选择[A]。
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