首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2013-12-08
42
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的)or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting to customers. A striking example of the importance of meeting to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant part of the public brought a-bout a prompt(果断的)restoration(恢复)of the Classic Coke, which was then marketed alongside new. King Customer ruled!
The marketing concept discussed in the passage is, in essence, ______.
选项
A、the practice of turning goods into money
B、making goods available for purchase
C、the customer-centered approach
D、a form of persuasive salesmanship
答案
C
解析
本题为深层推理题,提问的是文章讨论的营销概念从根本上说是什么。根据文章第二段第一句“Marketing,on the other hand,focuses on the wants of consumers”和第三句“This eye—on—the—consumer approach is known as the marketing concept…”可以推知,C)为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/yNDO777K
0
成人本科学位英语
相关试题推荐
Itappearsthatthetelephoneistheprincipalorganizationelementintheorderingofaninformationsociety.Butwhetheratel
Anewkindofradarhasbeendevelopedforspace-agetravelers.Aworkinglaboratorymodelofanewsystemofradarthatmakesu
NancyJeschke’ssleepingdifficultiesbeganonvacationafewsummersago.Sheblamedthenoisymotelroom,buthersleepingdid
Nowcustomhasnotbeencommonlyregardedasasubjectofanygreatimportance.Theinnerworkingsofourownbrainswefeelto
Themarketisaconcept.Ifyouaregrowingtomatoesinyourbackyardforsaleyouareproducingforthemarket.Youmightsell
Treesshouldonlybepruned(修剪,整枝)whenthereisagoodandclearreasonfordoingsoand,fortunately,thenumberofsuchrea
Treesshouldonlybepruned(修剪,整枝)whenthereisagoodandclearreasonfordoingsoand,fortunately,thenumberofsuchrea
AccordingtoParagraph2,thewriterthinksthat______.Theparagraphfollowingthepassagewillmostprobablydiscuss______.
这个问题可以在下次会议上讨论。
随机试题
下列属于计量学研究的对象是__________。
低合金高强度结构钢焊前预热范围,为焊缝两侧各不小于焊件厚度3倍,且不小于()mm。
FAB分型标准中诊断急性白血病时,骨髓中原始细胞占骨髓非红系有核细胞的百分比是
患者,男,32岁。晨起自觉右侧阴囊胀痛、下坠、牵引少腹隐痛,站立时疼痛加重,伴恶寒发热、食欲不振、口苦、口渴欲饮、尿黄,触按右侧睾丸肿大,阴囊皮色正常,查白细胞13×109/L,舌红苔黄腻,脉滑数。初步诊断为
下列关于高炉富氧安全控制措施,说法正确的是()。
小学生记忆的主要方式是()。
儿童体育游戏有显著特点,下列描述错误的是()。
教育信息化的主要特征是()。
假设Internt的两个自治系统构成的网络如图4-8所示,自治系统AS1由路由器R1连接两个子网构成;自治系统AS2由路由器R2、R3互联并连接3个子网构成。各子网地址、R2的接口名、R1与R3的部分接口IP地址如图4-8所示。请回答下列问题:假设
SpaceShuttleProjectisoneofthefirsthuge-typedspaceflightinstrumentsusedformanytimesintheworld,organizedbyAmer
最新回复
(
0
)