2. 外语
  3. Marketing by e-mailing is on the increase.Compared to other media, e-mail messages are extremely cheap to send.With TV, you are

Marketing by e-mailing is on the increase.Compared to other media, e-mail messages are extremely cheap to send.With TV, you are

admin2018-07-04  58
问题     Marketing by e-mailing is on the increase.Compared to other media, e-mail messages are extremely cheap to send.With TV, you are spending on ad agencies and cable channels.With print ads, you are helping to keep newspapers and magazines alive.Direct mail costs more than $600 per thousand pieces.With e-mail, there are almost no costs at all.Its low cost makes e-mail marketing become the most cost-effective (划算的) advertising method available today.
    With TV, you do not know who is watching your ads.Even with direct mail, you cannot be sure that your mail has been delivered, or that anyone reads it when it gets there.With e-mail, you know within 24 hours exactly which messages have been opened, by whom, what links the openers clicked on (点击), and what part of your message was working.
    Because of electronic links, those who open your e-mails can do their own research: they can explore and see any of the thousands of products that you sell.They can see the colors and sizes.They can, and they do, read ratings and reviews.They can put products in their shopping carts and buy them.
E-mail marketing has become the most cost-effective advertising method because______.
选项 A、it is of extremely low cost
B、it is a new marketing method
C、it is popular with young people
D、it is the best marketing method available
答案A
解析 由关键词E-mail marketing，most cost-effective advertising method定位到文章第一段最后一句。定位句指出，低成本使电子邮件推广成为目前可用的最划算的广告方式。由此可知，电子邮件推广成为最划算的广告方式的原因是低成本，因此可以确定A)“它花费极低”为本题的答案。
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