首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising Media in America In the United States, there are many media for advertising. The oldest kind is the newspaper.【1】_
Advertising Media in America In the United States, there are many media for advertising. The oldest kind is the newspaper.【1】_
admin
2014-09-17
67
问题
Advertising Media in America
In the United States, there are many media for advertising.
The oldest kind is the newspaper.【1】_________ ads it carries help 【1】_________
people seek jobs, houses or services.
Magazines may run unusually attractive ads in color.
Magazines like Time and Reader’s Digest are good for national
advertising due to their【2】_________ Highly specialized, 【2】_________
【3】_________ magazines appeal to a wide variety of interests, such 【3】_________
as sports, boating and dress-making. They are read by a limited
but【4】_________ audience. 【4】_________
Radio is a favorite choice to advertisers because it has an
audience【5】_________ . Radio advertising can be used for national 【5】_________
and local campaigns.【6】_________ radio is used for larger 【6】_________
campaigns. Yet its use has declined since the【7】_________ of 【7】_________
television, which, as a major medium, can combine the
powerful selling features of the newspaper, the radio and the
【8】_________ 【8】_________
【9】_________ advertising includes in-store banners, window 【9】_________
posters, leaflets and other printed matters.
Other modes of advertising include direct-mail advertising
【which involves sending advertising materials by mail to lists
of【10】_________ customers】, outdoor advertising, and so forth. 【10】_________
【7】
Advertising Media in the United States
Newspapers are the oldest advertising medium in the United States. The newspaper, with its fresh stream of news and features, stimulates a high degree of reader interest every day. Housewives often buy papers for the advertisements as much as for the editorial content. They use the retail ads as shopping guides. Classified ads provide an important service for those who are seeking a job, an apartment or house, or a special service. Newspapers are useful for both local and national advertising.
Magazines are another important medium for advertisers. Many magazines are printed on high quality paper, which makes it possible to run unusually attractive ads in color. Mass-circulation magazines, such as Time, Newsweek, and Reader’s Digest, reach millions of readers and are used mainly by national advertisers.
There are many consumer magazines .that are highly specialized. They appeal to a wide variety of interests, such as sports, gardening, boating, dress-making, and many others. In addition, a variety of farm, business, trade, and professional magazines are read by a limited, but stable, audience. These specialized publications offer a select market for advertisers. Medical journals, for instance, carry a large amount of advertising for new drugs and equipment.
Radio is a particularly appealing medium to advertisers because it has an audience all day long. People at home listen to the radio while they relax or prepare meals. Drivers often listen to the radio on the way to or from work. Many people carry transistor radios to picnics, sports events, and other outings. Radio advertising can be used for national and local campaigns. Spot commercials, or brief sales messages on a local station are used to strengthen the advertiser’s sales effort in a specific area. Network radio is used for larger campaigns. However, there has been a decline in the use of network radio advertising since the advent of television.
Television has been a major advertising medium since it first became available on a network basis in 1948. The great advantage of television advertising is that it combines the powerful selling features of the newspaper, the radio, and the motion picture.
Television advertising is costly and therefore can be used only by large enterprises. A national may regularly sponsor a network television show that is seen by millions of viewers throughout the country. In addition, advertisers may purchase spot commercials on local stations.
Point-of-sale advertising includes in-store banners, window posters, counter cards, shelf cards, tags, leaflets, and other printed matter. It informs shoppers that the items they have seen or heard advertised elsewhere can be bought at a particular location. This type of advertising is especially important in self-service stores, where there are no salespeople to guide or persuade the shopper.
Direct-mail advertising includes all advertising material sent by mail to lists of prospective customers. The wide variety of material used includes form letters, catalogs, pamphlets, brochures, samples, and even attention-getting novelties. A great part of direct mail advertising is known more specifically as mail-order advertising. The mail-order advertiser uses this technique to get orders for his products or services directly by mail, without the bell? of salesmen or retail stores. Companies that sell directly by mail also run advertisements, usually with an order coupon included, in magazines and newspapers.
Outdoor advertising includes all forms of advertising messages that are presented near thoroughfares or in public places,such as baseball parks. Most prominent among the variety of devices used in outdoor advertising are highway billboards and electric signs. Building walls are also frequently used for advertising. An outdoor advertisement must present to message in very few words so that it can be read quickly by passersby or motorists.
Other advertising media include car cards placed in public vehicles; theater programs; industrial films; book jackets; giveaways, such as calendars with the company’s name on them; skywriting; and leaflets distributed by hand.
Advertising is often used to obtain leads that are followed up by either salesmen or sales literature. In such cases the ads invite readers or listeners to write to the company for more information about the product or service being offered. Experience has proved that those who respond to such ads are good prospects. Now, you have 2 minutes to check your notes, and then complete the gap-filling task on Answer Sheet One in ten minutes.
(a 12-minute interval)
选项
答案
advent/use
解析
转载请注明原文地址:https://kaotiyun.com/show/yQdO777K
0
专业英语八级
相关试题推荐
WhichofthefollowingstatementsaboutDoctorDavidHoiscorrect?
在电影刊物上看见一个影片的名字:《我若为王》。从这影片的名字,我想到和影片毫无关系的另外的事。我想,自己如果作了王,这世界会是怎样的光景呢?这自然是一种完全可笑的幻想,我根本不想作王,也根本看不起王,王是什么东西呢?难道我脑中还有如此封建的残物么?而且真想
Theleading______stateintheUnitedStatesisWisconsin.
Theword"intolerable"consistsof______morphemes.
WhichisINCORRECTaccordingtoJacobYountabouthisbusinessinChina?
EconomicDeathSpiralJustrecentlythetrusteesofSocialSecurityandMedicareissuedtheirannualreportsontheprograms
Overthepastdecade,significantresearchhasdemonstratedwhatmanyhaveknownforalongtime:womenarecriticaltoeconomic
WhichcountrywasneverbethecolonyoftheGreatBritain?
不消说,相识的人数是随了年龄增加的,一个人年龄越大,走过的地方、当过的职务越多,相识的人理该越增加了。可是,相识的人并不就是朋友。我们和许多人认识,或是因了事务关系,或是因了偶然的机缘棗如在别人请客的时候同席吃过饭之类。见面时点头或握手,有事时走访或通信,
随机试题
关于非票据结算方式,下列说法正确的有()。
中国各族人民都深深懂得国家分则弱、合则强的道理,反对分裂、反对战乱,希望国家统一、民族团结、人民安居乐业、经济繁荣发展。这体现了中华民族爱国主义传统中【】
某城市道路工程项目,施工承包商考虑到该工程受自然条件的影响较大,为了充分利用有限资金,以最快的速度、最少的消耗确保工程优质,创造最好的经济效益和社会效益,加强了对前期质量控制工作。具体控制工作如下:(1)对道路工程前期水文、地质进行实地调查。调查
在施工图设计阶段,根据施工图纸确定的工程量,套用有关预算定额单价、取费率和利税率等编制()。
由于撤销权的行使具有溯及力,被撤销的合同与无效合同一样,自始没有法律约束力。()
下列各项中,应列入利润表中“营业税金及附加”项目的有()。
社会工作者到一个新的社区,首先通过调查确定想要解决的全面性问题,其次详细列明具体问题及其形成的原因。这一认识和分析问题的方法是()。
项目采购管理是为完成项目工作从承担该项目的组织外部购买或获取项目所需的产品、服务或成果的过程。随着IT行业的快速发展和技术的不断进步,行业的分工更细,更加强调分工与合作。对本企业不能提供,或虽然能提供但不具备竞争力,同时市场已存在的高性价比的产品、服务和成
设x和y均为int型变量,则执行下面的循环后,y值为()。publicclassSun{publicstaticvoidmain(Stringargs[]){intx,y
GuiltyorNotGuiltyManyattemptshavebeenmadeinthepasttoassesstheeffectsofalcoholonroadsafety.Forseveral
最新回复
(
0
)