首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl
admin
2013-07-02
54
问题
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees were introduced (stage of decline).
The importance of the product life cycle to marketers is this: different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
To extend product life, ______ strategies are often employed. ( )
选项
A、2
B、3
C、4
D、5
答案
A
解析
细节题。“要扩大产品生命周期,何种策略经常被使用?”通读全篇,我们不难发现,产品生命周期在不同时代要求不同的策略,但常用的有两种:一种是market modification,另一种则是product modification。
转载请注明原文地址:https://kaotiyun.com/show/yRrx777K
本试题收录于:
英语阅读(一)题库文史类分类
0
英语阅读(一)
文史类
相关试题推荐
Prometheuswashappytobeofservicetoman.Hetaughtpeople【C1】______.Hetaughtthemhowtoplantandgrowtheirownfood,
Prometheuswashappytobeofservicetoman.Hetaughtpeople【C1】______.Hetaughtthemhowtoplantandgrowtheirownfood,
Somepeoplebelievethatinternationalsportcreatesgoodwillbetweennationsandthat,ifcountriesplaygamestogether,theyw
Accordingtothepassage,whatonearthisthemajorcauseforthewidespreadanxietyofAmericansforthefutureofthefamily?
(super)Allofasuddenshediscoveredinablacksatinboxa______necklaceofdiamonds.
SometimeagoIdiscoveredthatoneofthechairsinmyfronthallhadabrokenleg.Ididn’tforeseeanygreatdifficultyinge
OpponenttouchgiveglueinfeedacrossforLeapdisgustonstraightdisappointedjump
OpponenttouchgiveglueinfeedacrossforLeapdisgustonstraightdisappointedjump
Thevastmajorityofpeoplebelievechildrentodaygoonfewerschoolexpeditionsandtripsthanwhentheywereatschool—witht
InrecentyearstwofamiliesofSaskatchewanhaveconvertedoldroundmetalgrainbinsintounlikelyaccommodations,andopened
随机试题
简述美国联邦宪法的基本原则。
简述营销观念的演变。
Alzheimer病病人外出不知回家,属于()
音乐-电流的主要治疗作用不包括
口腔预防医学的主要研究对象是
侯某和吕某大学毕业后同时进入甲房地产经纪机构(以下简称甲机构)工作。侯某特别喜欢这个工作,但吕桌觉得房地产经纪是社会底层人干的活,对自己的职业前景缺乏信心。侯某一直开导和鼓励吕某,吕某才没有辞职。后来,两个人都取得了房地产经纪人资格。2019年,
下列各项中,关于产品成本计算方法表述正确的有()。
事业单位在年末应将“本期盈余”转入()。
如何理解贯彻“三个代表”重要思想的核心在于保持党的先进性?
在考生文件夹下,打开文挡WORD1.DOCX,按照要求完成下列操作并以该文件名(WORD1.DOCX)保存文档。在页面顶端插入“奥斯汀”样式页眉,并输入页眉内容“通信知识”。在页面底端插入“普通数字3”样式页码,设置页码编号格式为“Ⅰ、Ⅱ、Ⅲ、……”、
最新回复
(
0
)