首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
admin
2015-04-24
52
问题
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable to considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C2】______of the firm and its products to employees, customers, and to such outsiders【C3】______stockholders, suppliers, creditors, government officials, as well as【C4】______special groups. With some things it is impossible to 【C5】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but it will undoubtedly find【C6】______from employees who see their jobs【C7】______On the other hand, high quality products and service standards should bring almost complete approval, while low quality products and【C8】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C9】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has earned a quality image, this is not easily countered or imitated by competitors. Such an image may enable a firm to【C10】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C11】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings ratio than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation. 【C12】______include physical 【C13】______contacts of outsiders【C14】______company employees, product quality and dependability, prices【C15】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C9】
选项
A、fortune
B、asset
C、possession
D、property
答案
B
解析
名词词义辨析。根据句义判断,具有良好的公众形象是一个企业珍贵的财富。这里“财富”一词并不指代拥有的金钱或财产,而是指代一种长处和优势。故答案为B。
转载请注明原文地址:https://kaotiyun.com/show/yVLO777K
0
考博英语
相关试题推荐
WorkisaveryimportantpartoflifeintheUnitedStates.WhentheearlyProtestant【1】cametothiscountry,theybroughtthe【2
WorkisaveryimportantpartoflifeintheUnitedStates.WhentheearlyProtestant【1】cametothiscountry,theybroughtthe【2
Itwassuggestedthatallgovernmentministersshould______informationontheirfinancialinterests.
Scientistsgenerallyholdthatlanguagehasbeensolonginusethatthelengthoftimewritingisknowntocoveris______incom
WhileApplewascomingunderincreasingpressurefromlowercostPCclones,thecompany’sinitialresponsewastodevelopevenm
Sincetheauthor’sunflatteringreferencestoherfriendswereso______,shewassurprisedthather______wererecognized.
Themodernageisapermissiveoneinwhichthingscanbesaidexplicitly,buttheoldtraditonof______dieshard.
Geneticallymodified(GM)foodstuffsareheretostay.That2snottosaythatfoodproducedby【1】agriculturewilldisappear,【2】s
IhaveneverseenMrs.Clarkbefore,butIknowfromhermedicalchartandthereportIreceivedfromtheprecedingshiftthatt
LewisThomaswasbornin1913inFlushing,NewYorktoafamilyphysicianandhisnursewife.Hewasfascinatedbyhisfather’s
随机试题
A、(0,+∞)B、(-∞,+∞)C、(-∞,0)D、(0,1)B求得此幂级数的收敛半径为R=+∞,从而收敛域为(-∞,+∞)
下列各种违法行为中,需要违法主体承担连带赔偿责任的是()。
下列关于股权再融资的说法中,不正确的是()。
下列自然保护区属于同一等级的有()自然保护区。
冲突规范:由国内法或国际条约规定的,指明某一涉外民商事法律关系应适用何种法律的规范。下列不属于冲突规范的是()
根据以下资料。回答91—95题。2008年全年A省城镇居民人均可支配收入12829.45元,增长13.7%;城镇居民人均消费性支出9729.05元,增长13.7%。农村居民人均纯收入4932.74元,增长17.7%;农村居民人均生活消费支出3443
版面设计(云南大学2003年研)
Writeanessayinnolessthan250wordswiththetitle"MyUnderstandingofGlobalization".Youressayshouldbewrittenonthe
Ourpresentgenerationofculturalcritics,arrivingaftertheassaultofpostmodernismandtheincreasinglywidespreadcommerci
A、Guestscanpaywithoutgoingtothefrontdesk.B、Guestscangodirecttotheirrooms.C、Guestscancheckoutanytime.D、Gues
最新回复
(
0
)