首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
admin
2013-01-20
26
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Dunn, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options—even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "The pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the Lancet fingered soda pop as a likely culprit. Communities—and legislators—are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $43 million over 10 years. And in a searing report to Congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards (the requirements are loose enough that Snickers bars qualify),
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TVs, to middle-school math texts that cite Nike and other brand-name products in their word problems, to company-sponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif.-based Center for Commercial-Free Public Education, views Coca-Cola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga., where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely on the machines. And the $50, 000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $7, 000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money."
The phrase "back off" in boldface in this context probably means ______.
选项
A、to keep promise of fulfilling the contracts
B、to avoid making as many deals as before
C、to refrain from doing business with schools
D、to yield in claims while making a contract
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/yj2O777K
0
考博英语
相关试题推荐
Perhapsthemostinterestingthingaboutthephenomenonoftaboobehaviorishowitcanchange【1】theyearswithinthesamesocie
Perhapsthemostinterestingthingaboutthephenomenonoftaboobehaviorishowitcanchange【1】theyearswithinthesamesocie
Perhapsthemostinterestingthingaboutthephenomenonoftaboobehaviorishowitcanchange【1】theyearswithinthesamesocie
Thegreatestresultsinlifeareusuallyattainedbysimplemeans,andtheexerciseofordinaryqualities.1.Thecommonlifeof
Themanagerjust______hisresignationtotheboardmeetingyesterdayandtodayanotheronetookhisplace.
Manyinstructorsbelievethataninformal,relaxedclassroomenvironmentis【1】tolearningandinnovation.Itisnotuncommon
AbudgetapprovedbytheEuropeanParliamentfortheEuropeanEconomicCommunitywasdeclaredadoptedTuesdaydespiteopposition
TheclashbetweenRealMadridandArsenalisbeing______asthematchoftheseason.
Thedifferencebetweenaliquidandagasisobvious【l】theconditionsoftemperatureandpressurecommonlyfoundatthesurface
Thedifferencebetweenaliquidandagasisobvious【l】theconditionsoftemperatureandpressurecommonlyfoundatthesurface
随机试题
请补充main函数,改函数的功能是,把一个二维字符数组每行字符串最大的字符拷贝到字符数组s中。例如,如果str[3]={"efjh","cfimls","owys"},则s;"hsy"。注意:部分源程序给出如下.请勿改动主函数mai
元好问《岐阳》诗,从“岐阳西望”的“望”字联想而出的诗句有()
A.下颌角下2cm绕下颌角的弧形切口B.口内翼下颌皱襞稍外侧的纵形切口C.下颌骨下缘下2cm的平行切口D.口内翼下颌皱襞处的横形切口E.下颌骨下缘下1~1.5cm的平行切口下颌下间隙脓肿应作
A.匙状甲B.杵状指(趾)C.肢端肥大症D.爪形手E.指间关节梭形类风湿关节炎常出现的体征是
地下连续墙适用于()土层。
A公司是一家小型玩具制造商,2009年11月份的销售额为40万元,12月份销售额为45万元。根据公司市场部的销售预测,预计2010年第一季度1~3月份的月销售额分别为50万元、75万元和90万元。根据公司财务部一贯执行的收款政策,销售额的收款进度为销售当月
某公司2015年经营活动现金流量净额为2000万元,流动负债1000万元,负债总额3000万元,股东权益6000万元。则下列说法正确的是()。
人类性格与行为形成的原因及影响——1990年英译汉及详解Peoplehavewonderedforalongtimehowtheirpersonalitiesandbehaviorsareformed.Itisnote
在我国川东北地区发现了迄今为止国内规模最大、丰度最高的特大型整装海洋气田——普光气田。经国土资源部矿产资源储量评审办公室审定,普光气田累计探明可采储量为2510.75亿立方米,技术可采储量为1883.04亿立方米。普光气田的发现,对中国石化资源发展战略具
Themostcharismaticofthegreatfootballers,MaradonawasalsotheonlyonetowinaWorldCupalmostsingle-handed,withase
最新回复
(
0
)