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  3. What attracts customers? Obviously the quality of a product does, but visual images【51】a great deal. It is not only the image pr

What attracts customers? Obviously the quality of a product does, but visual images【51】a great deal. It is not only the image pr

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问题     What attracts customers? Obviously the quality of a product does, but visual images【51】a great deal. It is not only the image provided by the packaging that【52】but the whole corporate【53】of the company. There are now many products and services on the market which are similar in content【54】produced by different companies. It is vital, therefore, for a company to【55】itself from its competitors by having a strong company image which is immediately 【56】。
    Logos are part of this image. They are【57】which often include a name or initials to i-dentify a company. The logo establishes a【58】identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and【59】the ages have used colors and symbols to show their identity. In different cultures, different colors【60】different meanings.
选项 A、visible
B、visual
C、brief
D、explicit
答案B
解析 本题考核的知识点是：形容词辨析。visible意为“看得见的”；visual意为“视觉的，形象的”；brief意为“简短的”；explicit意为“清楚的，明确的”。该句表达的意思是：看到公司的标记，就会与该公司联系起来，因此标记是公司视觉上的代表。B为答案。B和A是“相对同义选项”，又叫做“约等于”选项，在考研完形填空之中有16％的题目含有这样的选项。它们2选1，其中一个正确。
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