首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、The flower scent stimulated people’s desire to buy. B、Stronger smells had greater effects on consumers. C、Most shoppers hated
A、The flower scent stimulated people’s desire to buy. B、Stronger smells had greater effects on consumers. C、Most shoppers hated
admin
2009-10-10
77
问题
Dr. Allen Hersh designs smells for businesses. He says that it doesn’t take a whole lot of smell to affect you. (29) Store owners can lure you to the candy aisle, even if you don’t realize you are smelling candy. This idea scares a lot of people. Groups that protect the rights of shoppers are upset.
They say the stores are using a kind of brainwashing which they call "smell-washing". "It’s pretty dishonest," says Mark Silbergeld. He runs an organization that checks out products for consumers. The scientists hired to design the scents disagree. (30) "There’s soft background music. There’s special lighting. There’re all sorts of bells being used," says Dr. Hersh, "why not smells?" "One reason why not," says Silbergeld, "is that some people are allergic to certain scents pumped into products or stores."
But there is a whole other side to this debate, "do the smells really work?" So far, there is little proof one way or the other. But Dr. Hersh has run some interesting experiments. In one of Hersh’s experiments, 31 volunteers were led into a shoe store that smells slightly like flowers. Later, another group shopped in the same store, but with no flower odor. (31) Dr. Hersh found that 84% of the shoppers were more likely to buy the shoes in the flower-scented room, but Hersh found out something even stranger. "Whether the volunteers like the flower scent or not didn’t matter," Hersh says, "Some reported that they hated the smell, but they still were more likely to buy the shoes in the scented room."
Questions:
Why are some people against the use of smells to attract customers?
What is Dr. Hersh’s attitude to the use of smells for business?
What did Hersh’s experiment show?
选项
A、The flower scent stimulated people’s desire to buy.
B、Stronger smells had greater effects on consumers.
C、Most shoppers hated the smells in the shoe store.
D、84% of the customers were unaware of the smell.
答案
A
解析
细节题。本题询问赫斯博士的试验结果是什么。根据原文(31)处可知,84%的消费者在含有花香的鞋店消费的可能性更高,故选A。
转载请注明原文地址:https://kaotiyun.com/show/yndK777K
0
大学英语六级
相关试题推荐
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaprod
A、Takeaholiday.B、Haveabusinesstrip.C、Haveabusinesstrip.D、GotoNewYork.A题目问的是Hebert先生下周可能做什么。对话中间部分,男士表示他想本周与Hebert
IntheUnitedStates,peoplemaygotodifferentshoppingplacesaccordingtotheireconomic【T1】______Wealthypeopleoftengo
A—MoneyincomeB—FamilyneedsC—EconomicresourcesD—ProperallocationofresourcesE—State-ownedenterprises
Alotofyoungpeoplefinditdifficulttogetajob,especiallyinthefirstfewmonthsaftertheyleaveschool.Thisismuchm
Havingatriparoundthecountryiscertainlygoodfortheoldcouple,butitremains________whethertheywillenjoyit.
A、ShesetanewrecordofflyingfromEuropetoIndia.B、Sheprovedwomencouldflyaswellasmencould.C、Herflightwasthel
A、Theyoftenrideamotorcycle.B、Theyusedtorideahome.C、TheyworkinthemountainsofCanada.D、Theyrideahorsenowadays
A、Differencesbetweenpeoplewillgraduallydisappear.B、Differencesbetweenpeoplewillnotexistasonehopes.C、Differencesb
A、Hesuggeststhewomantohaveherwatchrefunded.B、Hesuggeststhewomantobuyanewbatteryintheshoponcampus.C、Hebel
随机试题
A.AFPB.ALTC.PⅢPD.LDHE.ALP提示阻塞性黄疸的指标是
农用地价格一般以其()为基础。
建设工程施工质量验收,执行建设部和国家质量监督检验检疫总局联合发布的( )文件。
任何单位不得以()购买企业债券。
某单层混凝土结构工业厂房高18m,其中一端有六层砖混车间办公楼与其相连,构成一单位工程,两部分外墙外边距离为300mm,各部分勒脚以上外墙外边所围面积分别为2000m2、400m2和400m2,缝长20m,则该单位工程建筑面积为()m2
甲公司在与乙公司交易中获汇票一张,出票人为丙公司,承兑人为丁公司,汇票到期日为2007年4月1日。根据《票据法》的规定,下列各项中,甲公司可以在汇票到期日前行使追索权的是()。
参观游览出发前,导游员必须提前()分钟到达出发地点。
公民、法人或者其他组织认为有关行政机关的具体行政行为所依据的规定不合法,在对具体行政行为申请行政复议时,可以一并向行政复议机关提出对这些规定的审查申请。下列选项中属于这些规定的是()。
根据下面材料回答下列题。中国人民银行公布的统计数据显示,2007年全国银行卡发卡总量149995.06万张,同比增长32.63%。其中,借记卡140968.78万张,同比增长30.36%;贷记卡7161.53万张,同比增长144.08%;准贷记卡
在双绞线组网的方式中,()是以太网的中心连接设备。
最新回复
(
0
)