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  3. Higher Gas Prices Are Affecting Car Purchase Decision The percentage of car buyers changing their mind about their next new car

Higher Gas Prices Are Affecting Car Purchase Decision The percentage of car buyers changing their mind about their next new car

admin2011-03-11  69
问题                   Higher Gas Prices Are Affecting Car Purchase Decision
The percentage of car buyers changing their mind about their next new car purchase has increased 10 points from nearly 50 percent to nearly 60 percent in the last 30 days, according to a monthly automative study conducted by Robertson Marketing Research. The survey was first taken in July, when the national average cost per gallon for gas was $1.81, and then repeated in August to find out about changes in vehicle purchase intentions as the average cost per gallon increased 20 cents to $2.01.
Auto sales in the last 30 days were relatively strong with the large SUV segment seeing slight increases in sales mostly fueled by heavy incentives and rebates added mid-month.
                    Changes in Consideration from July to August

                             MEMORANDUM
TO: Warren Graf
FROM: Steve Weir
DATE: September 28
RE: Survey
Gasoline prices are soaring and it shouldn’t surprise us that automobile buyers are becoming choosier. When I opened my first car lot 20 years ago, few buyers were worried about how many miles per gallon of gasoline the cars would get. Nowadays, almost every buyer asks me about the cars’ gasoline consumption.
Personally, I think the performance of SUVs is extremely overrated. In my opinion and in the opinion of many people, SUVs consume far too much gasoline and are hard to steer. I’m not saying that I wouldn’t sell SUVs. I enjoy making a profit as much as any other person. However, the sky rocketing prices of gasoline cannot be ignored.
Many drivers of SUVs buy them because they feel that they will be well-protected in case of an accident. They provide good protection because of their large size and offer a lot of space of large families.
What will be expected if gas prices continue to rise?
选项 A、Fuel-efficient vehicles will become more preferred.
B、The sales of sedans will considerably decrease.
C、The sales of hybrid vehicles will outnumber that of SUVs.
D、There will be less of a demand for new cars among women.
答案A
解析 (第一篇文章+第二篇文章)油价从1．81美元涨到2．01美元时，改变买车想法的比率上升了10个百分点，这意味着油价影响车辆销售。另外第二篇原文中斯蒂芬提到，“几乎所有买车的人都向我询问车辆的油耗问题(the cars’gasoline consumption)”，因此可推断，如果油价持续上涨那么“人们将会倾向于油耗少的车辆”。
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