首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2012-06-18
66
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago,most industries concentrated primarily on the efficient production of goods,and then relied on "Persuasive salesmanship"to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing,on the other hand,focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the consumer approach is known as the marketing concept,which simply means that instead of trying to sell whatever is easiest to produce or buy for resale,the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer, each must be satisfied before trade occurs. Successful merchants and producer and each must be satisfied before trade occurs. Successful merchants and producers,however, recognize that the surest route to profit is through understanding customers,this concept has been recognized in such slogans as"Have It Your Way." And "You’ re the Boss."A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed a-longside the new King Customer ruled!
Not too long ago, industries focused on____.
选项
A、producing and selling goods
B、the needs and wants of customers
C、the selling of new products
D、moving goods to the market
答案
A
解析
细节题。解题点在第一段第二句。文章提到“most industries concentrated primarily on the efficient production of goods,and then relied on“Persuasive salesmanship”to move as much of these goods aspossible.”,所以企业关注的是"production of goods"和"Persuasive salesmanship"。因此正确答案是A选项。
转载请注明原文地址:https://kaotiyun.com/show/z0nO777K
0
考博英语
相关试题推荐
Themostconvincingevidencefortheimportanceofadultinfluenceonachild’sintelligencecomesfromastudyof"atrisk"chi
TheElNino("littleboy"inSpanish)thatpoundedtheglobebetweenthesummersof1997and1998wasinsomemeasurethemostd
TheblunderofArgentina’sgoaliecostthemthegameinthematchagainstBrazil.
Inolddays,whenaglimpseofstockingwaslookeduponassomethingfartooshockingtodistracttheseriousworkofanoffice,
Thebusmovedslowlyinthethickfog.Wearrivedatour______almosttwohourslater.
IhaveobservedthattheAmericansshowalessdecidedtasteforgeneralideasthantheFrench.Thisisespeciallytrueinpolit
Thinkofallthecriminalswhohavekilled,allthesoldierswhohavekilled;considerthemassmurderofJewsinNaziGermany.
Aswelfarereformhas______millionsofsinglemotherslikePatinointotheworkforcesince1996,questionsaboutitseffectson
Theschoolauthorityis______fundstobuildhousingforyoungteachers.
Thebusmovedslowlyinthethickfog.Wearrivedatour______almosttwohourslater.
随机试题
下列逻辑定律中,错误的是()。
中国广大的东部地区处在季风气候区内,故其灾害性气候也不少,旱灾特重,其次是()
A、下唇歪斜B、鼓腮障碍C、额纹消失D、眼睑不能闭合E、伸舌时偏向患侧舌下神经损伤表现为
下列关于环境质量标准和污染物排放标准的说法,正确的是()。
招标人在国际招标业务中既可选定中标人也可宣布招标失败,进而拒绝全部投标。()
案例三:2008年10月,吴先生年满60岁,从某国企退休。吴先生拥有35年的工龄,退休前每月收入为6000元,当地社会平均收入为2000元,退休时国家基本养老金个人账户积累总额54000元,过渡性养老金政策即工龄×5元。吴先生参加了企业养老金计划,供款15
()在极度自由的组织中,下属可以自由发挥而没有范围的束缚。
对连通图进行遍历前设置所有顶点的访问标志为false(未被访问),遍历图后得到一个遍历序列,初始状态为空。深度优先遍历的含义是:从图中某个未被访问的顶点v出发开始遍历,先访问v并设置其访问标志为true(已访问),同时将v加入遍历序列,再从v的未被访问的邻
在给数值类型赋值时,如数字后没有字母,计算机默认为()类型。
AUTONOMY:
最新回复
(
0
)