首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below about one aspect of selling •For each question 31—40, write one word in CAPITAL LETTERS on your Answer S
•Read the article below about one aspect of selling •For each question 31—40, write one word in CAPITAL LETTERS on your Answer S
admin
2010-01-28
36
问题
•Read the article below about one aspect of selling
•For each question 31—40, write one word in CAPITAL LETTERS on your Answer Sheet.
Selling is the direct confrontation between the company and its customer. Management training and material tend to be devoted TO "closing the sale", "effective presentation skills", "use of visual aids", and so on. The one aspect of selling which is often neglected is "prospecting".
In advance of any direct selling activity or, indeed, any promotion, (31) is important to take time and allocate resources to prospecting for clients. Prospecting identifies buyers and (32) the best use of time available for selling. It is the quality, (33) the quantity, of prospects that matters. Market segmentation will show the market segment most likely to yield buyers, e.g. manufacturing companies with a turnover (34) excess of 5 million within 50 miles of your offices.
Building up a prime prospect file is the most valuable activity a salesperson can do. Once achieved, canvassing is necessary only to "top up" the prospect reservoir when the level drops; (35) is, a prospect is converted (36) a customer, ceases to be a prime prospect and is replaced by another prime prospect. The prospect file will help only (37) it is kept up to date and used systematically. A follow-up or bring-forward system will force you to plan your time effectively.
The selection of prospects can be done at the desk or (38) telephone. It involves a relatively low cost resource, compared with a field salesperson. The use of computers enables companies to develop a database of prospects which can be used interactively, depending (39) sales objectives or changes in strategy. By using a computerized marketing database, you can analyze important factors (40) as source of prospect, date last called, change in staff.
选项
答案
NOT
解析
转载请注明原文地址:https://kaotiyun.com/show/z8Kd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
A、 B、 C、 CBecauseusuallystatesareasonthatanswersawhyquestion.Choice(A)usesshirtbutdoesnotanswerw
A、 B、 C、 ABecauseusuallystatesareasonthatanswersawhyquestion.Choice(B)confusesthesimilarsoundsget
A、 B、 C、 CTwiceayearanswershowoften.Choice(A)incorrectlyanswersinthepasttense.Choice(B)isnotrea
Inthispart,theinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfand
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.MarketResearch:theimportanceofdoingmarketresearc
ManagementSkills:theimportanceofeffectivedecision-makingprocedureswithinacompany
Askingquestions征询
•YouwillhearthespeechoftheManagingDirectoroftheInternationalMonetaryFundatthepressconference.•Asyoulisten,f
随机试题
树胶样肿有别于结核结节的特点包括
有关乳腺摄影的叙述,错误的是
固定资产交付使用率的计算公式中主要参数有()。
以下()适用于监理内容比较明确的中小型工程的监理费计算。
特殊目的公司,是指中国境内公司或自然人为实现以其实际拥有的境内公司权益在境外上市而直接或间接控制的境外公司。对此,下列说法错误的是()。
在解决计算机主机和打印机之间速度不匹配问题时通常设置一个打印数据缓冲区,主机将要输出的数据依次写人该缓冲区,而打印机则从该缓冲区中取出数据打印。这个缓冲区应该是一个()结构。
某单位五个科室间举办拔河比赛,每两个科室之间最多比一场。其中甲、乙、丙、丁科室分别参加了4、3、2和1场比赛,问已经进行了多少场比赛?()
下列有关宋朝法律制度的表述,正确的是()。
甲携带凶器拦路抢劫,黑夜中遇到乙便实施暴力。乙发现是自己的熟人甲,便喊甲的名字,甲一听便住手,还向乙道歉说;“对不起,认错人了。”甲的行为属于下列哪一种情形?()
在显示查询结果时,如果要将数据表中的“籍贯”字段名,显示为“出生地”,可在查询设计视图中改动
最新回复
(
0
)