首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Because IBM is changing its computer models continuously. B、Because it wants to make its machines specialize in specific uses.
A、Because IBM is changing its computer models continuously. B、Because it wants to make its machines specialize in specific uses.
admin
2009-04-23
66
问题
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitors’ role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM compatible(兼容的) programs. This compatibility feature illustrates computer manufacturers’ new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories(附件) to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics(图形), whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.
选项
A、Because IBM is changing its computer models continuously.
B、Because it wants to make its machines specialize in specific uses.
C、Because it wants to stay ahead of IBM in the competitive computer market.
D、Because it expects its major competitor IBM to follow its example.
答案
C
解析
Why has Apple Computer, Inc. introduced the Mackintosh II and the Mackintosh SE?
转载请注明原文地址:https://kaotiyun.com/show/z9C7777K
0
大学英语四级
相关试题推荐
()风险管理的目标是维持自身投资的权益,保障自身财务的安全。
A、Itcanwarnofficeworkersnottofrownatwork.B、Itcanreducetheharmoffacingacomputer.C、Itcanmakeofficeladies’e
HowCanGirlsWininMathandScience?A)Mathisacumulativesubject,unlikesayhistory,whichcanbelearnedindiscrete
EveryoneremembersthewhitewashingsceneinTheAdventuresofTomSawyer.Buthowmanyrecallthescenethatprecedesit?Hav
A、Aplanshouldnotbemadeuntilyouare30.B、Aplanoftenyearsoftimeisthekeytosuccess.C、Aplanisnecessarybutnot
A、Itembodiestheconceptofdemocracy.B、Itensuresthebenefitsofthemajority.C、Ithelpsthestateavoidapoliticalcrisis
A、Takerupherfirstjobatschool.B、Spendhersummerholiday.C、StudyforherMaster’sdegree.D、Studyasanexchangestudent.
A、Itmayexcludesomepeoplewithotherpreference.B、Itisbetternottoforcethemontoothers.C、Itisacceptableonlyamong
A、Theprestigiouscollegehestudiedin.B、Thehardtraininghegotduringinternship.C、Hispreviousrichworkingexperience.D
A、Classmates.B、Colleagues.C、Bossandsecretary.D、PRrepresentativeandclient.B录音提到,John和Sue加入了一家成功的publicrelation公司。由此可知他们
随机试题
DSA成像方式分为
患者,女,26岁。G1P1,产后第1天,自己在腹部触及子宫,呈球形、质硬,询问护士是否正常,护士在讲解关于子宫复旧过程时,解释产后第1天宫底位置应在
关于漏出液的形成原因,错误的是
装车棚要装设避雷针予以保护,在油品管道进入油品装卸区时,要在进入点接地。防雷接地电阻一般不大于()。
国际期货市场的结算体系大体上可以分为下列()层次。
6C标准原则的内容不包括()。
2010年5月中国科学家发现控制水稻产量基因OsSPL14,将其植入我国南方水稻后,其产量增加了10%左右。下列有关叙述正确的是()。
水土流失
把存储在硬盘上的程序传送到指定的内存区域中,这种操作称为__________。
A、正确B、错误A词义理解题。根据原文wewanttodocumentthegirls’childhoods.Iwriteinmemorybooks,savedrawingsandtakeplentyofstillph
最新回复
(
0
)