首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A Brief History of Online Shopping A)When Amazon.com opened for business 15 years ago, it was nothing more than a few people pac
A Brief History of Online Shopping A)When Amazon.com opened for business 15 years ago, it was nothing more than a few people pac
admin
2013-10-30
50
问题
A Brief History of Online Shopping
A)When Amazon.com opened for business 15 years ago, it was nothing more than a few people packing and shipping boxes of books from a two-car garage in Bellevue, Wash. Jeff Bezos, Amazon founder and CEO, had left New York City for the Pacific Northwest, using some of his time on the road to write the company’s business plan. Books were packed on a table made out of an extra door they found lying in the new home—a practice the company continues today in spirit by making many of the office’s desks out of doors.
B)Now, on its 15th anniversary, Amazon can raise a toast to being one of the largest online retailers in the world, selling everything from trumpets and golf carts to dishwashers and clothes. Despite the economic recession, online retail in the U.S. grew 11% last year, according to a report released this March from Forrester Research. More than 150 million people—about two-thirds of all Internet users in the U.S.—bought something online last year. It’s a staggering leap for an industry used by 27% of the nation’s online population a decade ago.
C)One of the first known Web purchases took place in 1994. It was an Italian pizza with mushrooms and extra cheese from Pizza Hut, a somewhat appropriate purchase for the early days of the Internet. When Amazon came on the scene not long after, selling books online was a curious idea. After all, why would people buy a textbook online when they could go to a bookstore? But eventually, a revolutionary change in culture and groupthink took place. Buying things online was all about price and selection, says Ellen Davis, a vice president with the National Retail Federation. If you lived in a small town with just one bookstore and they didn’t stock the novel you wanted, the Internet was a solution.
D)The big sellers were "hard goods," those things you didn’t have to touch, feel or smell in order to buy, such as books, computers and other electronics. Now, nothing is off limits. "As the Internet has evolved, it’s become a channel where you can buy anything," Davis says. "You can buy fragrances(香水)—something you would have normally thought you would need to go to a store and actually experience before you decided to buy."
E)Part of the shift has to do with the normalizing of giving out personal information online. All it takes is one click of the purchase button before consumers start to feel more comfortable using their credit-card information online, Davis says. Now some consumers have so much trust that they allow retailers to save their credit-card and shipping information, which has given rise to a painless checkout process.
F)And part of it had to do with making the online experience more like an in-store shopping trip. Many sites geared themselves toward consumers who like to try before they buy. While Web shoppers technically have to buy the item first, sites such as Zappos, which specializes in shoes, and Piperlime, which sells clothes and accessories, offer free shipping on returns. If you buy it, try it and don’t like it, having to return the item is less of a concern. Other stores try to make it easier for customers to get the look and feel of a product without actually handling the goods. Sears.com and Gap.com allow customers to zoom(拉近)way in on products to examine their material and color up close. Others such as Bed, Bath & Beyond and Buy.com feature product videos that allow shoppers to see, for example, a grill(烤架)cleaner in action. And then there are sites like Overstock.com that capitalize on the goods physical stores can’t sell. Beyond its discounts, Overstock.com wins customer loyalty by making online deals with flat-rate shipping of $2.95 on everything from earrings to refrigerators.
G)Even famously resistant designers and luxury retailers are putting goods online. According to Bain & Co.’s luxury-goods study last year, while the luxury-goods industry overall lost 8% worldwide last year, luxury sales online grew 20%. This September MarcJacobs.com will have more than just videos of models walking on the runway on his website. Jacobs will join others such as Jimmy Choo, Hugo Boss and Donna Karan, all of whom sell, or will soon start selling, products through their websites. The upside? Consumers will soon be able to buy many high-end goods without enduring the bad service of a department store salesclerk.
H)All of this online shopping has given rise to a new version of one of America’s favorite holidays. Cyber Monday was coined in 2005 to represent the boom in online sales that comes the Monday after Black Friday—the day after Thanksgiving and the largest shopping day of the year. Though Cyber Monday has never overshadowed Black Friday’s sales, customers are more comfortable doing shopping online than ever. 83% of consumers say they are more confident in making a purchase when they have conducted research online as opposed to speaking to a salesperson in a store.
I)While retailers were initially terrified of what bad reviews could do to their bottom line, they’ve since witnessed the power of a compliment and embraced the practice. Despite initial fears, says Craig Berman, Amazon’s vice president of global communications, product reviews have only served to increase their customer loyalty. "It helped us build customer trust," he says. "It put us in a special place with customers in that they could come to the site and get honest and comprehensive—and over time, very substantial—firsthand knowledge from other customers." Berman says the company has some reviewers who take online shopping to heart. "There are some customers who are extraordinarily proud of being one of our top reviewers—they take their job really seriously." Some of Amazon’s customers are greedy readers who consider it their duty to review one or two books every single week. While the company may have come a long way from its roots, the company’s original specialty has not been forgotten.
Many virtual stores use various approaches to make online shopping experience more like an in-store shopping trip.
选项
答案
F
解析
本题与网店的措施及网购的体验有关。文章从F段至I段均有讲述各种网络商店的揽客方法。其中F段第1句提到,一部分(几乎任何商品都可在网上销售)的原因是网购的体验变得与到实体商店购物更相像,然后就分别列举Piperlime,Sears.com及Gap.com等例子来说明这一点,故本题是对F段内容的概括。
转载请注明原文地址:https://kaotiyun.com/show/z9S7777K
0
大学英语四级
相关试题推荐
A、Youshouldtrytotalkwithyourself.B、Youshouldthinkaboutpeoplethatcanhelpyou.C、Youshouldtrytodrawonapositiv
Itishardtogetanyagreementontheaccuratemeaningoftheterm"socialclass".Ineverydaylife,peopletendtohaveadiff
Suchproblemsreceived______attentionatthistime;itisclearthatnothingwasbeingtakenforgranted.
Whatisthepassagemainlyabout?Whichofthefollowingisregardedasthebestwayofbroadeningknowledgebymostpeoplein
A、Economics.B、Business.C、History.D、English.C事实细节题。短文中提到,30年前,主修经济学和商业管理的学生仅占本科生比例的8%,而几乎12%的本科生是主修历史学的。即30年前历史专业比较受欢迎。
Specialistscallthefeelingswhichpeopleexperiencewhentheycometoanewenvironmentcultureshock.Wherearethreestages
Althoughthefalsebanknotesfooledmanypeople,theydidnot______tocloseexamination.
随机试题
A.磁共振成像B.CT扫描C.骨ECTD.活检E.免疫组化鼻腔及鼻窦恶性肿瘤的最准确的诊断手段是
老年女性,突发右上腹疼痛,向肩部放散,发热、寒战。查体:T39℃,巩膜黄染,心肺未见异常,右上腹肌紧张,压痛,反跳痛。最可能的诊断是
A.身体无特殊不适而定期两个月来潮一次者 B.三个月来潮一次者 C.一年一行者 D.终生不潮而能受孕者 E.妊娠早期仍按月有少量阴道流血,但无损胎儿者“居经”指的是
[2012年第63题]下列哪类人员具有参加一级注册建筑师考试的资格?
背景资料:某施工单位承接了某高速公路路基H合同段工程施工,该区段设计车速100km/h,平均挖深19m,路基宽度26m,其中K20+300~K20+520为石质路堑。该区段岩石为石炭系硅质灰岩,岩石较坚硬,多为厚层构造,局部呈薄层状构造,裂隙发育
注册消防工程师职业道德原则的特点不包括()。
被审计单位在经营方面存在的可能导致对持续经营假设产生重大疑虑的事项或情况主要包括()。
“字字写来都是血,十年辛苦不寻常”和“文不甚深,言不甚俗”分别讲的是中国古典文学中的()。
知识产权一般都具有法定的保护期限,一旦保护期限届满,权力将自行终止,成为社会公众可以自由使用的知识。(11)受法律保护的期限是不确定的,一旦为公众所熟悉,即成为公众可以自由使用的知识。
Assuburbsgrew,businessesmovedintothenewareas.Largeshoppingcentrescontainingagreatkindofstoreschangedcon-
最新回复
(
0
)