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A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. From tomorrow

admin2017-12-04  10
问题     A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. From tomorrow, visitors to Sample Trend’s central London store can try anything on its shelves, and all of the products can be taken home without charge.
For a nominal annual membership fee of ￡60, users are free to enter the shop once a month and help themselves to no less than ￡250 worth of goods every year. The only "catch" is that shoppers are asked to complete a simple questionnaire about each product they try. Known as "try-vertising", the concept allows manufacturers to test products and receive consumer feedback (反馈) before launching onto the open market. It is already a sensation in Japan and now looks set to transform the fortunes of the embattled UK retail industry. If thing goes well, countries such as Germany and France will give it a try. According to new figures, stores are facing a Christmas crisis with the weakest high street trading for six months. Michael Ghosh, the founder behind Sample Trend, said: "The concept behind Sample Trend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny." The concept of in-store try-vertising is simple but effective. Businesses across all sectors, from cosmetic manufacturers to beverage makers, place new products on the shelves at Sample Trend and wait for consumers to try them out.
    Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any finishing touches before the product is brought officially to market. The Sample Trend store stocks everything from cosmetics, food and drink, and household goods. Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset—a particularly appealing prospect for new businesses.
The most attractive part of the idea for customers is that______.
选项 A、they only pay ￡60 for a life-long membership
B、they can help to make the products better
C、it won’t take much time to finish the questionnaire
D、they can take things home without paying for them
答案D
解析 细节题。根据第一段中的“which allows customers to walk away with free products”“all of the products can be taken home without charge”可知，这种新的零售模式允许客户免费带走商品，故选D。A项“他们只需付60英镑便可成为终身会员”，原文讲的是年度会员不是终身会员；B项“他们可以使产品变得更好”，这不是最吸引顾客的原因；C项“完成调查问卷不会花费很长时间”，原文没有提到填问卷所花费的时间，而且也不是其原因。
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