首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Consumers are creatures of habit: they buy the same products time and time again, and such is their familiarity with big brands
Consumers are creatures of habit: they buy the same products time and time again, and such is their familiarity with big brands
admin
2019-09-27
58
问题
Consumers are creatures of habit: they buy the same products time and time again, and such is their familiarity with big brands and the colours and logos that represent them, that they can【D1】___________ they like with barely any conscious thought process.The packaging of consumer products is, therefore, a crucial vehicle for delivering the brand and the product into our shopping baskets.
Having said this, understanding how consumers make decisions, and the crucial role of packaging in this process has been a neglected area of research so far.This is surprising given that organisations invest huge【D2】___________ in developing packaging that they believe is effective—especially at the retail level.
The research has focused on two 【D3】___________types of thinking.On the one hand, there’ s "heuristic processing" , which involves very shallow thought and is based on very simple rules: 1) buy what you recognize, 2) choose what you did last time, or 3) choose what a 【D4】___________ suggests.This requires comparatively little effort, and involves looking at—and thinking about—only a small amount of the product information and packaging.One can do this with little or no conscious thought.
On the other hand, "systematic processing" involves much 【D5】___________of thought.When people choose goods in this way, they engage in quite detailed analytical thinking—taking account of the product information, including its price, its perceived quality and so on.This form of thinking, which is both analytical and conscious, involves much more mental effort.
【D1】
Consumers are creatures of habit:they buy the same products time and time again, and such is their familiarity with big brands and the colours and logos that represent them, that they can register a brand they like with barely any conscious thought process.The packaging of consumer products is, therefore, a crucial vehicle for delivering the brand and the product into our shopping baskets.
Having said this, understanding how consumers make decisions, and the crucial role of packaging in this process has been a neglected area of research so far.This is surprising given that organisations invest huge amounts of money in developing packaging that they believe is effective—especially at the retail level.
The research has focused on two fundamental types of thinking.On the one hand, there’s “heuristic processing”, which involves very shallow thought and is based on very simple rules:1) buy what you recognize, 2) choose what you did last time, or 3) choose what a trusted source suggests.This requires comparatively little effort, and involves looking at—and thinking about—only a small amount of the product information and packaging.One can do this with little or no conscious thought.
On the other hand, “systematic processing” involves much deeper levels of thought.When people choose goods in this way, they engage in quite detailed analytical thinking—taking account of the product information, including its price, its perceived quality and so on.This form of thinking, which is both analytical and conscious, involves much more mental effort.
选项
答案
register a brand
解析
转载请注明原文地址:https://kaotiyun.com/show/zGfK777K
本试题收录于:
A类竞赛(研究生)题库大学生英语竞赛(NECCS)分类
0
A类竞赛(研究生)
大学生英语竞赛(NECCS)
相关试题推荐
Youcannotfinishthetermpaperontimebecauseyoujoinedtheschool-organizedfieldpracticeprograminGuangzhouinthesumm
Morethantenpercentofmotorwaydeathsarecausedbydriversfallingsleepatthewheel,inparticularbetweenthehoursof2
Heresented______towait.Heexpectedtheminister______himatonce.
A、Heneededalargerbuilding.B、Hewantedanenvironmental-friendlyplaceforbusiness.C、Hewantedtolivedowntown.D、Heneed
ITAIPUDAM:VitalstatisticsLocation:BrazilandParaguayCompletiondate:【D1】______Purpose:Hydro-electricpowerCost:【D2】___
Hewasafunnylookingmanwithacheerfulface,good-naturedandagreattalker.Hewasdescribedbyhisstudent,thegreatphi
SecondProbetoMoonThisYearChinaplanstolaunchChang’e-2,thecountry’ssecondlunarprobe,attheendof2010,space
OneofLondon’smostbeautifulgardensisbeingtransformedintotheancientSilkRoadthiswintertocelebrateChineseNewYear
Whichcountrywasthedestinationofthesmuggleduranium238?
A、Train.B、Car.C、Ship.D、Coach.D
随机试题
《共同纲领》规定的新中国外交工作的原则是()
A、太溪、三阴交B、中脘、足三里C、照海、神庭D、丰隆、劳宫D
患儿,女,8岁。3岁始每次精力不集中时出现斜视,近半年在玩耍时喜闭一眼。查:视力:1.0(OU),眼位33cm映光一10°~一15°,有时可正位。三棱镜中和:33cm:一30△,6m:一25△。眼球运动:各个方向到位,眼球前后节未见异常,同视机:Ⅰ级(狮笼
新起畏寒,脘腹或腰背等处冷痛、喜温,多见于新起恶寒,或无发热,头身疼痛,无汗,多见于
与气的生成密切相关的脏是
下列对桥梁上部结构采用先张法预应力筋张拉操作时的施工要点叙述有误的是()。
给定资料1.2015年5月15日,由工业和信息化部指导、中国通信学会主办的2015年世界电信和信息社会日大会在北京举行02015年世界电信和信息社会日的主题是“电信与信息通信技术:创新的驱动力”。工业和信息化部总工程师张某表示,当前全球正掀起新
Thespeaker’sfinancialproblemisaboutthelivingexpensesincollege.Hethinksthatthetuitionfeesandlivingcostsarere
WhydidNiragotocourt?
Ifyou’vetakenapersonalitytestbefore,youknowitcanbeatediousandfrustratingprocess.Theprospectofansweringcount
最新回复
(
0
)