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  3. The Rivalry of Coca-Cola and Pepsi-Cola In more than a century of hand-to-hand combat in shops, supermarket aisles, restaura

The Rivalry of Coca-Cola and Pepsi-Cola In more than a century of hand-to-hand combat in shops, supermarket aisles, restaura

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问题                 The Rivalry of Coca-Cola and Pepsi-Cola
    In more than a century of hand-to-hand combat in shops, supermarket aisles, restaurants and bars around the world, Coca-Cola has nearly always been in the lead and Pepsi in second place. When Warren Buffett, Coke’s long-time investor, told the board that he had visited a pizza parlour in Omaha, Nebraska, with his grandson only to discover it served nothing but Pepsi, Coke’s bosses acted swiftly to remove their arch-rival from the menu and replace it with Coke.
    If only the Atlanta-based company had moved as determinedly in response to changing consumer tastes, it might have avoided a humiliating reversal in fortunes. On December 12th PepsiCo overtook Coca-Cola in market capitalisation for the first time. With PepsiCo’s share price having risen by 14% this year, its stock market value reached $ 98.4 billion, compared with $97.9 billion for Coca-Cola, which has seen its shares decline by 1.2% in the same period.
    Pepsi is powered not by its traditional fizzy drinks—sales of those are flat—but such products as Gatorade, a sport, s drink that has seen sales grow by more than 30 % . Gatorade also represents a broader diversification by PepsiCo away from a reliance on sugary colas and into other products. PepsiCo now reportedly gets around 20% of its revenue from soft drinks, unlike Coca-Cola , where they account for some 80 % .
    Many of the brands that PepsiCo has been acquiring and promoting appeal to consumers’ concerns about their health. PepsiCo’s latest advertising programme promotes a new "Smart Spot" symbol, which allows people to identify healthier products. The spots are being attached to Gatorade and other PepsiCo brands such as Tropicana orange juice, Aquafina water, baked Lay’s crisps and Quaker Granola Bars.
    Coca-Cola will now try to regain the crown. Having endured various troubles and two chief executives since the death in 1997 of Roberto Goizueta, a much-admired boss, Coke brought a veteran, Neville Isdell, out of retirement last year to reinvigorate the company. Mr. Isdell knows a thing or two about being in second place. In the 1980s he took Coke from the number two spot in the Philippines to move ahead of Pepsi.
    Mr. Isdell has Coke’s own sports drink, Powerade, in his portfolio but he could have had Gatorade. Five years ago another fizzy drink (champagne) was on ice, to celebrate Coca-Cola’s $15.8 billion take over of Quaker Oats, then owner of Gatorade. This takeover was supposed to lead Coke into what looked to be a hot new market for health drinks. But the "Sage of Omaha", as Mr.Buffett is known, blocked the deal, in part because it would have diluted the value of Coke’s shares. Pepsi took over Quaker Oats instead—a memory that must leave Mr.Buffett and other Coke shareholders with a bitter taste in their mouths.
By listing some products of Pepsi, the author wants to tell us that_____ .
选项 A、Coke is making the same products
B、he prefers Pepsi to Coke
C、Pepsi has many different products
D、Pepsi is successful except soft drinks
答案D
解析 推理判断题。根据题干中的关键词products和Pepsi定位至第三段首句。在第二段指出百事可乐市值超过了可口可乐之后，本段分析百事取胜的原因：增加了诸如“给他力”这样的新产品。该产品表明百事已经从主要依赖含糖饮料转向依赖其他产品。该段末句对此做进一步说明：据称，百事可乐年收人的20％来自软饮料，而可口可乐公司年收入的80％来自软饮料。由此可以推断，百事可乐之所以胜出是因为开拓了软饮料之外的其他产品，市场反响好，故可推断[D]为答案。文中没有提到可口可乐公司与百事公司开发相同的产品，排除[A]；文中没有提到作者自己的喜好，排除[B]；从该段可以看出[C]内容正确，但这只是对细节的归纳，作者提到这些产品的真正意图在于支持该段论点，分析百事可乐胜出的原因，排除此项。
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