首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
PASSAGE FOUR (1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part
PASSAGE FOUR (1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part
admin
2022-08-27
26
问题
PASSAGE FOUR
(1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture part of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
(2) But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
(3) "The Lounge has interesting advertising potential," says Gartner media analyst Mike McGuire. "Doppel-ganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd."
(4) Doppelganger is far from the first virtual world to launch. Second Life, There.com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Littlefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd—he’s actively taking some pages from MySpace’s playbook.
(5) First, Littlefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their AIM buddy lists into the service, giving them a ready-made set of virtual friends—and helping Doppelganger recruit new users through existing social connections.
(6) Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
(7) The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s Mapquest.
(8) According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Littlefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning." That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
(9) The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for Warner Bros, upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge—a source of revenues that could supplement product placement.
(10) "Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub.
Which of the following is NOT true about Doppelganger?
选项
A、It’s a startup founded by Andrew Littlefield.
B、Its headquarters is located in San Francisco.
C、Its newly launched virtual world has the features of nightclubs and billboards.
D、The business model adopted for its virtual world is search advertising.
答案
D
解析
根据题干关键词Doppelganger及选项的关键词Andrew Littlefield,San Francisco,virtual world,business model等分别定位四个选项到第1、2、4段选项B和C与第1段第1句相对应;选项A与第4段第3句相对应;而选项D与第2段第1句所述“Doppelganger就在其虚拟世界”休闲吧“中采用了嵌入式产品广告”这一信息点不符,因此选D。
转载请注明原文地址:https://kaotiyun.com/show/zJnD777K
0
专业英语八级
相关试题推荐
请使用“答题”菜单或使用VC6打开考生文件夹proj2下的工程proj2。本程序中有两个类:一是时间类(Time),用于表示一天中的时间,采用24小时制;另一个是街灯类(StreetLight),用于表示街上的路灯。StreetLight类中有Time类的
在一个Access的表中有字段“专业”,要查找包含“信息”两个字的记录,正确的条件表达式是()。
财务部助理小王需要协助公司管理层制作本财年的年度报告,请你按照如下需求完成制作工作:修改“样式1”样式,设置其字体为黑色、黑体,并为该样式添加0.5磅的黑色、单线条下划线边框,该下划线边框应用于“样式1”所匹配的段落,将“样式1”重新命名为“报告标题1
PeoplewhotravelalotflywithHeavenAir,becausetheyknowtheywillgetwhattheywant.Theywanttogoquicklyandsafely
Weallhave【C1】________dayswheneverything【C2】________wrong.Adaymaybeginwellenough,butsuddenlyeverythingseemstoget
Weallhave【C1】________dayswheneverything【C2】________wrong.Adaymaybeginwellenough,butsuddenlyeverythingseemstoget
Makinggoodchoicesaboutyourownhealthrequiresreasonableevaluation.Akeyfirststepinbetteringyourevaluationability
Thetaxidriverwasamaninhislatethirties.Hepickedmeupand【C1】________metomyplace.Iusuallyliketohavebrief【C2】_
WhatiswrongaccordingtoSarah?
PASSAGETWO(1)In1823,ThomasJeffersonwrote:"IamnotfullyinformedofthepracticesatHarvard,butthereisonefrom
随机试题
初产妇,孕38周,下腹阵胀8h入院。查血压18.6/12.0kPa(140/90mmHg),尿蛋白(+),宫底剑突下3横指,LOA,胎心128次/分,宫缩25s/5~6min,直肠指检:宫口开大1+cm,S-2监护CST、出现多次晚期减速(LD)。下列哪些
男性,10岁,持续性镜下血尿2年余,尿红细胞形态学检查示为肾小球性血尿,无其他症状,未进一步诊治,3个月前始出现听力障碍,且进行性加重。首先考虑的诊断是
《渔业法》适用于中华人民共和国管辖的()。
一般项目在可行性研究阶段估算流动资金应采用的方法是()。
下列费用中,项目投产时将直接形成固定资产的费用有()。
下列属于“廉洁奉公”规范内容的有()。
一数学试卷分成两部分:第一部分有20个题目,其中几何题占10%;第二部分有30个题目,几何题占20%。几何题在整个试卷中占百分之几?()
为了使窗体左上角不显示控制框,需设置为False的属性是
TheAmericantraditionhasfoundthisviewofhumanhistoryrepugnantandfalse.【T1】Thistraditionseestheworldasmany,not
Tolive,learn,andworksuccessfullyinanincreasing【S1】______complexandinformation-richsociety,studentsmustbeable
最新回复
(
0
)