首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2013-06-23
44
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’ s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者)with the message that there were fewer calories (热量单位, 卡路里) in every slice. It turned out that the bread was not dietetic(适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as Well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Advertising can persuade the consumer to buy worthless products by______.
选项
A、stressing their high quality
B、convincing him of their low price
C、maintaining a balance between quality and price
D、appealing to his buying motives
答案
D
解析
题干意为“广告能通过…使人们买些没有用的产品”。由第一段可以看出广告能说服人们买不值得买的产品就是因为它能投其所好,刺激消费者的购买动机。故选D。
转载请注明原文地址:https://kaotiyun.com/show/zReK777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
A、She’sonacommittee.B、She’sbeenworkinglate.C、Sheexercisestoomuch.D、She’stryingtoaccountforthereport.BM:Marth
A、Tomappliedforajob.B、Tomwaspreferredtoothers.C、Tomwantedotherjob.D、Tomwastoounlucky.BW:Ijustdon’tundersta
A、Whomadethephonecall.B、Whatthecallwasabout.C、Whocameearlierthanhe.D、WhenJohncalledhim.A本题的关键在于抓住女士提出的问题Whow
A、Inthepark,B、Betweentwobuildings.C、Inhisapartment.D、Underahugetree.D男士说找到包的位置是在一棵大树下,故选项D为正确。
IntheMiddleAgesstudents______.Itmaybeconcludedthattesting______.
TheauthorgivessomeusefuladvicebecauseWithcreditcardswhengoingshopping______.
Youareinvitedtoaparty(give)______atourschoolat7p.m.nextSaturday.
Wherewouldyourather______yourwintervacation,SanyaorXiamen?
A、Hedidverywell.B、Hemadesortiemistakesinthetest.C、Hishandwritingwaspoor.D、Hewascarefulenough.B
A、Ontheplane.B、Attheairport.C、Onthetrain.D、Intheshop.B根据原文两个(6)处及全文,对话中出现了“MayIseeyourtickets?”又提到随身携带行李上飞机,故可以断
随机试题
黄芪桂枝五物汤与当归四逆汤组成中均含有的药物是()
护士刘某给实习护士带教,关于“陈述护理目标的注意事项”,其如下表达,其中不正确的是
收益法适用的条件是房地产的()。
按建设工程项目成本构成编制施工成本计划时,将施工成本分解为()等。
下列关于会计档案销毁的说法,正确的是()。
导游员预防漏接的措施有()。
()被称为“钢琴之王”,首创“交响诗”音乐体裁。
中俄双方正式签订了第一个边界条约——《_______》,1858年,俄国强迫清政府签订的不平等条约是《》。
ReadthefollowingtextsinwhichfivepeopletalkedabouttheadvantagesandthedisadvantagesofwatchingTV.Forquestions61
______forhisbrokenlegintheearlierpartoftheseason,he______intheEnglandteamtoplayPolandlastMay.
最新回复
(
0
)