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  3. Innovation is key to business survival, and companies put substantial resources into inspiring employees to develop new ideas. T

Innovation is key to business survival, and companies put substantial resources into inspiring employees to develop new ideas. T

admin2022-07-19  111
问题     Innovation is key to business survival, and companies put substantial resources into inspiring employees to develop new ideas. There are, nevertheless, people working in luxurious, state-of-the-art centers designed to stimulate innovation who find that their environment doesn’t make them feel at all creative. And there are those who don’t have a budget, or much space, but who innovate successfully.
    Research shows that the fit between an employee’s values and a company’s values makes a difference to what contribution they make and whether, two years after they join, they’re still at the company. One of the most famous photographs in the story of rock n’roll emphasizes the view. The 1956 picture of singer Elvis Presley, Carl Perkins, Johnny Cash and Jerry Lee Lewis jamming at a piano in Sun Studios in Memphis tells a hidden story. Sun’s "million-dollar quartet" could have been a quintet. Missing from the picture is Roy Orbison, a greater natural singer than Lewis, Perking or Cash. Sam Phillips, who owned Sun, wanted to revolutionize popular music with songs that fused black and white music, and country and blues. Presley, Cash, Perkins and Lewis instinctively understood Phillips’s ambition and believed in it, While Orbison wasn’t inspired by the goal, and only ever achieved one hit with the Sun label.
    Molecular biologist James Watson, together with Francis Crick, discovered the structure of DNA, the genetic information carrier of all living organisms. When asked how they had cracked the code ahead of an array of highly accomplished rival investigators, they said they succeeded because they were aware that they weren’t the most intelligent of the scientists pursuing the answer. The smartest scientist was called Rosalind Franklin who was so intelligent she rarely sought advice.
    Writing, visualizing and prototyping can stimulate the flow of new ideas. Scores of research papers and historical events prove that even something as simple as writing deepens every individual’s engagement in the project. It is the reason why all those competitions on breakfast cereal packets encouraged us to write in saying, in no more than 10 words: "I like Kellogg’s Corn Flakes because…" The very act of writing makes us more likely to believe it.
    Many theorists believe the ideal boss should lead from behind, taking pride in collective accomplishment and giving credit where it is due. Leaders should encourage everyone to contribute and simultaneously assure all concerned that every recommendation is important to making the right decision and will be given full attention. The frustrating thing about innovation is that there are many approaches, but no magic formula. However, a manager who wants to create a truly innovative culture can make their job a lot easier by recognizing these psychological realities.
In the last paragraph, the writer suggests that it is important for employees to________.
选项 A、be aware of their company’s goals
B、feel that their contributions are valued
C、have respect for their co-worker’s achievements
D、understand why certain management decisions are made
答案B
解析 本题关键词是employees，问题是：作者认为什么对于员工很重要?按照题目要求定位到原文第五段。根据第五段第二句，领导者应该鼓励每一个人贡献一己之力，同时要让所有人确信，他们每个建议对于正确决策都至关重要。都会得到足够重视(every recommendation is important to making the right decision and will be given full attention)，由此可以反向推导出员工期待他们的贡献或建议得到重视，选项B的valued和原文be given full attention：是相同含义，为正确答案。选项A“了解公司目标”和选项C“尊重合作伙伴的成果”在第五段没有相关信息支持，因此属于无中生有。选项D中的decisions虽然来自本段第二句话，但不能推出“员工需理解做出某个管理决策的原因”，因此属于曲解文意。第五段：管理者退居幕后，鼓励和表彰各方力量可以真正激励创新。
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