你是澳大利亚一家外贸公司的总经理Brian Taylor。你给对方写信的内容是: “我公司进口轻工业产品,在国内销售。驻贵市的中国领事向我们介绍,你公司是上海生产轻工业产品的大山口商之一。最近几年,由于整个工业增长的速度颇为迅速,轻工业产品的进口量增

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问题 你是澳大利亚一家外贸公司的总经理Brian Taylor。你给对方写信的内容是:
   “我公司进口轻工业产品,在国内销售。驻贵市的中国领事向我们介绍,你公司是上海生产轻工业产品的大山口商之一。最近几年,由于整个工业增长的速度颇为迅速,轻工业产品的进口量增加了一倍多。这里的制造厂商现正向亚洲国家寻求具有竞争性价格的货物和原材料。我们相信与中国的业务往来有很大的发展前景。
   “如贵公司有意供货,我们很愿意与你们建立业务关系。”
   注意书信格式。
   Words for reference:
   轻工业品:light industrial goods                      领事:consul
   出口商:exporter                                      制造厂商:manufacturer
   有竞争性价格的货物:competitively priced goods        原材料:raw material
   前景:prospect

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答案July 20, 2005 Dear Sirs, We are importers of light industrial goods for resale within Australia. Your company, one of the large exporters of light industrial goods produced in Shanghai, has been recommended to us by the Chinese Consul stationed in your city. In recent years, the imports of these products have more than doubled in Australia due to quite rapid growth in her general industry. Nowadays, manufacturers are looking further in Asian countries to find competitively priced goods or raw materials. We believe that there is flourishing prospect for development of business with China. Should you be interested in supplying, we would be more than pleased to enter into business activities with you. Yours faithfully, (Signature) Brian Taylor General Manager

解析 建立业务关系的信件属于业务信函的一种,它可分为:进口商给出口商的信、出口商的自我介绍、出口商给进口商的信、生产厂家的自我介绍、厂家给进口商的信等。在建立业务关系的信函中,要说明你是如何获悉对方信息的,并对自己公司所从事的行业、生产的产品作介绍。如果你是要采购对方的货品,你可以向对方索取报价单、样品、产品目录等。为了建立贸易关系,你可以询问对方的需求和愿望。在信件的最后,你可以表达与对方建立业务关系的诚挚期盼和对对方的美好祝愿。
   建立业务关系的常用表达:
   1.We are willing to establish trade relations with your company.
   我们愿与贵公司建立商务关系。  
   2.This corporation is specialized in handling the import and export business in electronic products and wishes to enter into business relations with you.
   我公司经营电子产品的进出口业务,希望与贵方建立商务关系。
   3.Our company has been in this line of business for many years and enjoys high international prestige.
   本公司经营这项业务已多年,并享有很高的国际信誉。
   4.We have heard from China Council for the Promotion of International Trade that you are in the market for Electric Appliances.
   从中国国际贸易促进会获悉,你们有意采购电器用具。
   5.Your name has been given by…and we like to inquire whether you are interested in these lines.
   我们从……获知贵公司的名称,不知贵公司对这一系列的产品是否有兴趣。
   6.We take the liberty of writing to you with a view to building up business relations with your firm.
   我们冒昧给您写信,以期待与贵公司建立业务关系。
   7.The purpose of this letter is to explore the possibilities of developing trade with you.
   本信目的是探讨与你们发展贸易的可能性。
   8.We are willing to enter into business relations with your firm On the basis of equality,mutual benefit and exchanging what one has for what one needs.
   我们愿在平等互利、互通有无的基础上与贵公司建立业务关系。
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