首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Labor is not just a meaningful experience—it’s also a marketable one. When instant cake mixes were introduced, in the 1950s, hou
Labor is not just a meaningful experience—it’s also a marketable one. When instant cake mixes were introduced, in the 1950s, hou
admin
2015-07-13
53
问题
Labor is not just a meaningful experience—it’s also a marketable one. When instant cake mixes were introduced, in the 1950s, housewives were initially resistant: The mixes were too easy, suggesting that their labor was undervalued. When manufacturers changed the recipe to require the addition of an egg, adoption rose dramatically. Ironically, increasing the labor involved—making thetask more arduous—led to greater liking.
Research conducted with my colleagues Daniel Mochon, of Yale University, and Dan Ariely, of Duke University, shows that labor enhances affection for its results. When people construct products themselves, from bookshelves to Build-a-Bears, they come to overvalue their (often poorly made) creations. We call this phenomenon the IKEA effect, in honor of the wildly successful Swedish manufacturer whose products typically arrive with some assembly required.
In one of our studies we asked people to fold origami (the Japanese art of folding paper into shapes representing objects) and then to bid on their own creations along with other people’s. They were consistently willing to pay more for their own origami. In fact, they were so fond of their amateurish creations that they valued them as highly as origami made by experts.
We also investigated the limits of the IKEA effect, showing that labor leads to higher valuation only when the labor is fruitful: When participants failed to complete an effortful task, the IKEA effect dissipated. Our research suggests that consumers may be willing to pay a premium for do-it-yourself projects, but there’s an important caution: Companies hoping to persuade their customers to assume labor costs—for example, by nudging them toward self-service through internet channels—should be careful to create tasks difficult enough to lead to higher valuation but not so difficult that customers can’t complete them.
Finally, the IKEA effect has broader implications for organizational dynamics: It contributes to the sunk cost effect, whereby managers continue to devote resources to (sometimes failing) projects in which they have invested their labor, and to the not-invented-here syndrome, whereby they discount good ideas developed elsewhere in favor of their (sometimes inferior) internally developed ideas. Managers should keep in mind that ideas they have come to love because they invested their own labor in them may not be as highly valued by their coworkers—or their customers.
We know from Paragraph 4 that the IKEA effect would disappear_____.
选项
A、as long as the labor is fruitful and effortful
B、as the difficulty of the tasks heightens
C、if the customers are unwilling to pay a premium
D、when the task is beyond his/her ability
答案
D
解析
推理判断题。根据题干定位到第四段。该段讨论宜家效应的局限性,第一句说到如果参与者不能完成任务,该效应就不复存在了,D项与此相符,故为答案。
转载请注明原文地址:https://kaotiyun.com/show/zg74777K
0
考研英语一
相关试题推荐
Thisweek,some27,000freshlypublishedresearcharticleswillpourintotheWebofScience,avastonlinedatabaseofscientif
"Printisdead"wasacommonrefrainacoupleofyearsago.Thecostlyprintadvertisementsthatkeptmagazinesandnewspapersa
WriteanarticlenamedSports.Inyouressayyoushould:1.describethephenomenonthatsomepeopleareoptimisticaboutplayin
Researchersarefindingthatboysandgirlsreallyarefromtwodifferentplanets.Boysandgirlshavedifferent"crisispoints"
TheAmericaneconomyisgrowing,accordingtothemostrecentstatistics,atthehighrateof7%,andisinthemiddleofthel
Youjustgraduatedfromuniversity.Writealetterofapplicationaccordingtothefollowingadvertisement.
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern【C1】______Washin
Traditionally,thelabormarketisseenasamechanismforpairingpeoplewithjobsinwhichmatchingcannottakeplaceinstantl
Thenation’seconomiccollapsejoltedmanyNewYorkersintofinancialdistress,drivingsomeintopovertyanddependenceonfood
SupposeCharlesDarwinhadbeensweptoverboardanddrownedduringthevoyageoftheBeagle.Whatwouldtheworldbelikewithou
随机试题
对清管段基本情况描述不考虑安全工作压力。()
A.残气量B.功能余气量C.肺活量D.用力肺活量E.用力呼气量属于基本肺容积的是
三大营养物质在体内代谢的叙述,错误的是
患者,女,38岁。2年前因跌伤,左眼下睑皮肤裂伤,自行愈合。1年后下睑中下方发现一小包块,皮肤破溃并结痂愈合,反复不愈。6个月前出现下睑外翻,两次外翻矫正手术均未成功。眼科检查:左眼下睑局部皮肤下陷粘连,眼睑明显外翻畸形。询问病史应重点注意
关于扣缴义务人,下列哪一说法是错误的?(2011年卷一30题)
(2008)剩余电流(漏电)保护不能作为哪类保护功能使用?
背景资料:某大型水利水电工程由政府投资兴建。项目法人委托某招标代理公司代理施工招标。招标代理公司依据有关规定确定该项目采用公开招标方式招标,招标公告在当地政府规定的招标信息网上发布。招标文件中规定:投标担保可采用投标保证金或投标保函方式担保。评标方法采用
光华股份有限公司注册资本为9000万元,2004年末的净资产为12000万元,法定盈余公积余额为4500万元,2005年初,经股东大会决议通过,拟将法定盈余公积金转增股本,本次转增股本最多不得超过()万元。
关于“丝绸之路经济带”下列说法正确的是()。①是中国经济发展及外交事业的一大重要构想②东边牵着亚太经济圈,西边系着欧洲经济圈③被认为是“世界上最长,最具有发展潜力的经济大走廊”④首先是一个“政治带”概念
“教育成本分摊机制”提出于()
最新回复
(
0
)