首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What is lacking in North America’s retail industry?
What is lacking in North America’s retail industry?
admin
2014-06-20
46
问题
What is lacking in North America’s retail industry?
W: Canadians love to shop. Yet there seems to be a growing gap between what consumers are looking for and what the retailers are delivering. How are Canadian retailers meeting consumers’ expectations?
M: Recent surveys show that consumers are somewhat disappointed with retail offerings in North America not just in Canada. There is too much sameness in product offering and shopping experience. The new customer who is 25 or younger has grown up with a laptop at school, high speed internet and gaming. They expect to be able to seamlessly shop multichannel in store, on the web, over the phone. Right now, those channels are really isolated. They are not connected as well as they could be. Some retailers are rising to the challenge and some are being left behind.
W: If a retailer is following behind, what’s the first thing it should do to catch up?
M: Sort out what type of retailer to be. Retailers have two options in the market place, either they have to be extremely efficient and focus on price or they have to offer a fantastic customer experience that specialized to the customers’ needs. The middle is no place to be.
W: Customers get frustrated when they revisit a store and nobody knows them. How can they get more recognition?
M: There is a new way of retail programs that emphasize customers’ centrici-ty. That’s where you, as a consumer, provide your personal profile to a retailer, and they use it to help you. At a clothing store, for instance, a sales person would access your whole purchase history and color preferences on a hand held device. Your experience builds on your previous purchase. Consumers want more personalized help. They want to know they are buying exactly what they need. Is this the freshest product? Is it the most current fashion? More and more building loyalty has less to do with giving out rewards and more to do with the experience.
选项
A、Have a clear self-positioning strategy.
B、Focus more on pricing strategies.
C、Look for more marketing options.
D、Specialize in customer service.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/zgXd777K
本试题收录于:
公共英语五级笔试题库公共英语(PETS)分类
0
公共英语五级笔试
公共英语(PETS)
相关试题推荐
Chinahasmadegreatachievementsoverthepasttwodecadesinitslegalconstruction,saidarecentarticleinChinaDaily.
Whatdoboththeoriesassumetobetrue?Whatisthebasicdifferencebetweenthetwoclassesoftheories?
Dolphinsarenottheonlyanimals(31)humansthatusesoundsinanapparentlyintelligentmanner.Whalesalsouseacomplexsys
Dolphinsarenottheonlyanimals(31)humansthatusesoundsinanapparentlyintelligentmanner.Whalesalsouseacomplexsys
TherecentsocialandeconomicchangesintheU.S.havegreatimpactonalltheAmericanhousingsystem.
TherecentsocialandeconomicchangesintheU.S.havegreatimpactonalltheAmericanhousingsystem.
In1959theaverageAmericanfamilypaid$989forayear’ssupplyoffood.In1972thefamilypaid$1311.Thatwasapriceincre
Atwhattimeoftheyeardoesthisinterviewtakeplace?
随机试题
引起原发性肝癌的原因不包括()。
下列支出中不得在企业所得税前扣除的是()。
U公司为我国A地一家生产和销售瓷器的股份制企业。该公司2008年末未经审计的财务报表显示的资产总额为35543万元,销售收入为12560万元,利润总额为2300万元。自2003年以来,U公司的年度财务报表一直由ABC会计师事务所审计。2008年3月
下列属于行政强制执行的方式的是()。
关于水稻,下列说法错误的是()。
“行政机关实施行政管理,应当依照法律、法规、规章的规定进行;没有法律、法规、规章的规定,行政机关不得作出影响公民、法人和其他组织合法权益或者增加公民、法人和其他组织义务的决定。”这主要体现了依法行政中的哪一项要求?()
根据相关统计公报,2013年分行业固定资产投资(不含农户)及其增长速度如下表所示:2013年房地产业固定资产投资额比上一年增加了:
实验教育学和实用主义教育学共同的批判对象是
下列机关中,有权决定民族乡的建置和区域划分的是()。
A、Findsomeinformationinotherways.B、Rentanapartmentinthecollege.C、Checkoutfromahotel.D、Buyanapartmentofhero
最新回复
(
0
)