首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They were expensive. B、No one believed them. C、They were unsuccessful. D、They were often not welcomed. C文章提到,第一代的绿色广告因为市场营销不佳,
A、They were expensive. B、No one believed them. C、They were unsuccessful. D、They were often not welcomed. C文章提到,第一代的绿色广告因为市场营销不佳,
admin
2016-04-03
95
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [20]But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
文章提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:https://kaotiyun.com/show/zhG7777K
0
大学英语六级
相关试题推荐
今天,剪纸(paper—cutting)和古代一样是一项技术性很高的艺术形式,它需要创造力、技巧和经验。无论是简单的还是复杂的形式,每一个设计必须形成一个连续的、完整的(integral)剪纸。仔细研究你会发现中国人形成的那种巧妙的剪法既连接了内部的各个部
A、Itiseatingintoitsbanks.B、Itwindsitswaytothesea.C、Itiswideanddeep.D、Itisquicklyrising.C对话中男士指明他们面前的这条河河面宽
Ifyouareattendingalocalcollege,especiallyonewithoutresidencehalls,you’llprobablyliveathomeandcommutetoclasse
A、Afairytale.B、Adetectivestory.C、Ashortpoem.D、Alovestory.B由女士提到的Iwasreallyhappytobewritingadetectivestory可知
A、Writeapaper.B、Observehowbeesbuildnests.C、Planafamilyreunion.D、Visithisparents.A结合男士说的TodayisjustFriday(今天才星期
Peopleintheirsixtiesshouldgotouniversitytoretrainbecausetheywillbeexpectedtoworkforlongerbeforeretirement,t
A、Giveoutbrochures.B、Dosomethingsimilar.C、Writebooksforchildren.D、Retirefrombeingateacher.B由短文中提到的Notlongafter
A、Theticketswillselloutquickly.B、Therewillbeextraticketsattherockconcert.C、Therockconcertwillprobablyberesc
A、Three.B、Nine.C、Five.D、Ten.A细节题。文章中明确提到每个学生在每年夏天需要做三周的全职学生。
DigitalJewelry[A]Jewelryiswornformanyreasons—foraesthetics,toimpressothers,orasasymbolofaffiliationorcommitme
随机试题
梨状肌综合征的诊断要点为
产后3~4天感乳房胀与哪些因素有关()
影响微粉流动性的因素有
只能在空气中硬化,并保持或继续提高其强度,属于这类材料的是()。
非地震区砖砌体结构之门、窗洞口采用钢筋砖过梁时,其洞口宽度不宜超过以下何值?()
根据《合同法》的规定,下列关于合同的规定,表述不正确的是()。
在佛教的基本教义“四谛”中,提出了人生全无幸福可言的是()。
以下几种记忆中,储存信息量最大的是()。
-台设备由三大部件构成,在设备运转过程中各部件需要调整的概率分别为0.1,0.2,0.3,假设各部件的状态相互独立,以X表示同时需要调整的部件数,求E(X),D(X).
A、 B、 C、 D、 C通常来说,路由器的吞吐量大于40Gbit/s时,称为高端路由器,它主要作为核心层的主干路由器;吞吐量在25~40Gbit/s之间的称为中断路由器,也叫企业级路由器,它一般应用在汇
最新回复
(
0
)