首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about package holiday success. For each question(23-28)on the opposite page, choose the correct answer. M
Read the article below about package holiday success. For each question(23-28)on the opposite page, choose the correct answer. M
admin
2013-11-18
39
问题
Read the article below about package holiday success.
For each question(23-28)on the opposite page, choose the correct answer.
Mark one letter(A, B or C)on your Answer Sheet.
Package Holiday Success
Travel operator Sandersley is different from most of its rivals. UK package holiday companies would love to have plenty of repeat business. Instead, in an effort to attract trade, they are forced to spend enormous sums on marketing — but they are operating in a very competitive market. So, although the big travel companies try hard to create attractive brands, if you ask the customers delayed at airports, many aren’t even sure which company they’ve booked with. Ask customers of Sandersley, however, and this is probably their third or fourth holiday with the company.
A Sandersley holiday doesn’t come cheap? but for their customers this isn’t an issue. The attraction is that they get an activity-based ’ club’ which has escaped the notice of the general public. Even the location of the holiday is of minor importance.
A high proportion of customers are families, because the adults are free to enjoy the activities on offer, while small children are in the care of people employed by Sandersley just for this purpose. These nannies get free flights and meals on top of their pay.
Interestingly, most of the company’s senior managers began at the bottom: for example , Carol Fletcher, the Marketing Manager, came as a ski guide in 1985, went away to set up her own catering business, sold it for a considerable sum, and returned to Sandersley in the late 1990s.
The company’s performance over the years means that it gets a steady stream of offers from large tour operators wanting to buy the company. Jerry Baker, who started the firm, came very close to selling it for £ 30 million a few years ago. But at the last minute, Garmond, the potential buyer, was itself taken over by an American travel company which didn’t see a place for Sandersley in the group.
So where does that leave Sandersley? Despite greatly increasing its turnover in the past four years, the company has a careful attitude to expansion. Its decision not to sell skiing holidays in North America proved the right one when many of its rivals failed to persuade British travelers to take the ten-hour flight. Learning from experiences like these, Sandersley’s two recent departures from its main activity are the acquisitions of restaurant chains in Spain and in Turkey. And as for moving into the mass market for its holiday? Sandersley is much too successful to want to do that.
The company attracts families because
选项
A、it arranges joint activities for adults and children.
B、it has staff who look after children.
C、it provides free holidays for children.
答案
A
解析
选项A:it arranges joint activities for adultsand children.意为“安排了家长与孩子共同参与的活动”。原文未提及。
转载请注明原文地址:https://kaotiyun.com/show/zibO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
ReadthearticlebelowabouttheEarlyDevelopmentsinAmericanEconomyandquestions.Foreachquestion(13-18),markonelett
ReadthearticlebelowabouttheEarlyDevelopmentsinAmericanEconomyandquestions.Foreachquestion(13-18),markonelett
ReadthetextbelowabouttheDisneycompany.Inmostofthelines(34-45)thereisoneextraword.Itiseithergrammaticallyi
Readtheletterbelow.ChoosethebestwordtofillineachgapfromA,B,CorDontheoppositepage.Foreachquestion19—33
—ReadthearticlebelowaboutthecentralproblemofEconomics.—Choosethebestwordtofilleachgap,fromA,B,CorD.—For
Lookatthenotesbelow.Someinformationismissing.Youwillhearaphonecallaboutgoodsdelivery.Foreachquestion9—15,f
ComputersoftwareAsmoreandmorecompaniesareusingtheInternettodobusiness,MarkWilliamsexplainshowanewsoftwa
Composedofsong,dance,andpersonalinvective,theoldcomedyplaysalsoincludeoutspokenpoliticalcriticismandcommenton
Theymanagedto______thesoundonTVeverytimetheallegedvictim’snamewasspoken.
随机试题
关于硬膜外隙,下列叙述哪些正确()
目前使用最多的虚拟主机操作系统是()
麻疹早期诊断的特征性依据是
A.鲜芦根汤B.淡盐水C.米汤D.清茶E.黄酒川芎茶调散的药引是()。
患者女,58岁。患2型糖尿病7年,胰岛素治疗期间突然多汗、心悸、手抖、饥饿、头晕。长期注射胰岛素致皮下脂肪萎缩硬化,护士应该怎样指导该患者
依据《环境影响评价技术导则大气环境》,对于二级评价项目,如果高空气象探测站与项目的距离超过50km,高空气象资料可采用中尺度气象模式模拟的()内的格点气象资料。
对两个以上税务机关共同作出的具体行政行为不服的,向()申请行政复议。
张某驾驶轿车沿某市中华大街南侧人行道由西向东行驶至鼎豪大厦门前,左侧后视镜刮擦了由东向西行走的小学生李某。随后,张某与李某的母亲王某发生争执,态度恶劣,并殴打王某,继而引起周围数百名群众的不满和围观,现场群众情绪激烈,将肇事车辆掀翻,并进行砸、烧。接到
①你是选择随波逐流,还是选择固守理想,都无所谓②社会存在总是丰富多彩的,在这丰富多彩中存在着无数诱惑③所以,这个时候,你到底要什么?就成为每个人都必须回答的问题④很显然,对于选择了与文学共命运的期刊和编辑们来说,这种承担是显而易见的,也是不能推辞的,
曼彻斯特编码的效率是(1)%,4B/5B编码的效率是(2)%。(2)
最新回复
(
0
)