首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of
admin
2014-01-07
42
问题
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of people playing softball and Russians taking up rugby, or the Superbowl rivaling the British Football Cup Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognitioa We are witnessing a globalization of our sporting culture.
That annual bicycle race, the Tour de France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders.
The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does mem literally a world of good to see this unofficial world championship become just that.
This is undoubtedly an economic-based revolution we are witnessing here, one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
The skilful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major money-making events. The economics of the Superbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the day, however, was the $100,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
So it came as a terrible shock, but not really as a surprise, to learn that some people are now suggesting mat soccer change from being a game of two 45-minute halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world!
Globalization of sporting culture means that
选项
A、more people are taking up sports.
B、traditional sports are getting popular.
C、many local sports are becoming international.
D、foreigners are more interested in local sports.
答案
C
解析
根据题干中的globalization of sporting culture可把考点定于第1段。从该段中列举的英国人玩垒球、俄国人玩橄榄球等例证来看,C正是运动文化全球化的含义。
转载请注明原文地址:https://kaotiyun.com/show/zkFK777K
0
专业英语四级
相关试题推荐
Whyhasn’tthewebsitebeencompleted?
Thisyear,likelotsofotherpeople,I’mgoingtotrytomakemyownChristmaspresents.It’snotthefirsttimethatI’veprom
"Congratulations,Mr.Jones,it’sagirl."Fatherhoodisgoingtohaveadifferentmeaningandbringforthadifferentrespo
Mostpeoplehaterockmusic.【C1】______Iamnotanunreasonableorbiasedperson【C2】______nature,twovividandstriking【C3】____
"Heisthelastpersontobefitforthejob."hasallthefollowingpossiblemeaningsEXCEPT
Asweallknow,sleepdeprivationcanleadtoexhaustion-fueledmistakesintheworkplace,whethertheybeasimpletypoinaqu
Whatcomestomindwhenyouheartheword—diversity?Issuesofraceorgendermayspringtomind.Equalrights?Orminorityissu
EveryoneintheofficeknowsthatMelindatakesinfinitecareoverherwork.Theunderlinedpartmeans______.
Bosseswoulddowelltobealarmed.Novemberishere,andwithitagoodchancethatthebackofficeisn’tprocessingdata,but
Sky-highgasolinepricesaren’tjustraisingthecostofEugeneMarino’s120-mile(193-kilometer)round-triptohisjobintheWas
随机试题
A.巨人症B.肢端肥大症C.垂体性侏儒D.希恩综合征E.尿崩症儿童期下丘脑一腺垂体功能减退引起
产生促红细胞生成素的组织器官是()
口腔科感染控制的最突出问题
A.2~3个月B.4~6个月C.7~9个月D.8~12个月E.以上都不是小儿添加菜泥、蛋黄、奶糕、鱼泥、肉末的时间为()
具有局部麻醉作用,可治疗各型瘙痒症,并有特异性杀灭疥螨作用的药物是()。
质量管理体系要求的基本内容包括()。
金属与石材幕墙面板安装要求:金属板、石板安装时,左右、上下的偏差不应大于()mm。
下列情形中人民法院应当作出裁定的是( )。
被马克思誉为“世界上第一个人权宣言”的是
MoneyinAmerica Moneyisusedtobuygoodsorservicesand【1】_________debts. 【1】_________InAmerica,moneysupplycons
最新回复
(
0
)