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  3. As a symbol of American conquest, it’s easy to forget how McDonald’s was first received over seas. Back in 1974, Britons queued

As a symbol of American conquest, it’s easy to forget how McDonald’s was first received over seas. Back in 1974, Britons queued

admin2010-02-22  49
问题     As a symbol of American conquest, it’s easy to forget how McDonald’s was first received over seas. Back in 1974, Britons queued for hours at the opening of a Mickey D’s in London. (46)When the Golden Arches sprang up in Moscow not long after the fall of the Berlin wall, they were celebrated as a sign of liberation. In 1994, the drive-through line on opening day in Kuwait City was seven miles long.
    What to make, then, of McDonald’s recent warning to Wall Street, when it announced that it will post its first quarterly loss in 37 years as a public company? (47)For much of the past decades, McDonald’s has been the most typical high-growth multinational, jumping from success to success and building a uniquely American empire. The number of its restaurants worldwide rose by a third in the past eight years alone—to 30,000, including some 17,000 outside the United States. Along the way, it has become a model for entrepreneurial success, a case study in how to "go international" and succeed.
    Has the juggernaut maxed out? McDonald’s execs say, not. "I don’t think that’s a lair view at all," says Mike Love, a vice president for corporate affairs, noting, for example, the company’s plans to add 300 new restaurants next year to the 6,000 already in place in Europe. Still, there’s no question that the troubled financials represent a striking turnaround for a proud company that’s long been synonymous with Pax Americana. (48)The secret of McDonald’s magic has always been an "aspirational" thing, says a retired marketing director in Hong Kong. "If you could eat hamburgers and drink Coke, you could taste part of the American dream."
    (49)It’s tempting to suspect that the company’s problems might reflect a broader geopolitical backlash against the United States and its global culture. And there have been protests—from Mexico to France—even bomb attacks in India and Lebanon. But according to the experts, that’s not what’s hobbling McDonald’s today. To a surprising degree, the corporation has been tripped up by its own mistakes. "This is not about protesters", says Alan Rugman, a professor of international business. "The company is in trouble because its business model is out of date."
    McDonald’s has been obsessed with rapid growth since its founding in 1955. (50)Earning steady rent and fat royalties from its chains, while enforcing rigid standards for quality and cleanliness, the McDonald’s model produced stunning annual average revenue growth of 24 percent from 1965 to 1991. As competition grew stiffer at home, the company increasingly turned overseas in the 1990s, opening 2,000 restaurants globally in 1996, the peak year of expansion.

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答案在强化严格的质量和卫生标准的同时，凭借着稳妥的租金和来自加盟店的丰厚的税金，麦当劳模式自1965到1991年间出现了年利润率达24%的惊人增长。
解析 本句为简单句，主干结构是the McDonald’s model produced revenue growth。前面的两个分词短语作，句子状语。翻译时注意语序调整，词汇非常规词义的选择。因为前面状语中出现while，因此翻译时也按照状语译出，但应将位置调整至句首，这样符合汉语表达习惯。此外，句中royalty的常见词义为"忠诚"，为不可数名词。此处使用了复数形式，内容涉及营业收入，因此这里的意思是非常见词义"税金"。
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