首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In
admin
2017-01-30
65
问题
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices(priceline. com), or buyers and sellers can haggle independently in auctions(e-Bay. com).
The paper provides an overview of some of the emerging realities and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.
To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. "It is not just our computers that are being reprogrammed;it is customers themselves,"says Wind. "These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services. "
For one thing, cyber consumers expect to be able to customize everything—from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.
Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. " Companies that cannot meet their demands and expectations will be at a loss,"says Wind.
The passage was most likely to be quoted from______.
选项
A、an overview of a paper
B、an introduction to a book
C、a book on digital revolution
D、a paper discussing digital revolution
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/zsPR777K
本试题收录于:
电子商务英语题库经管类分类
0
电子商务英语
经管类
相关试题推荐
为了更充分利用和改造公司的已有系统,并和Internet相连,应使联机商业的()与公司的经营活动相联系。
创客兴起过程中有两个标志性事件:一是戴尔.多尔蒂于2005年创办期刊______;二是克里斯.安德森于2012年出版专著Makers:TheNewIndustrialRevolution。
网络层的关键技术包括:Internet、______、无线传感器网络。
网络营销是通过Internet等电子手段促进产品、服务及思想(知识)的交换,以实现买卖双方的目标,从而建立并维护()的过程。
Duringastateofdeeprelaxation,severalphysiologicalchangestakeplaceinthebody:thebody’soxygenconsumptionisreduce
Allpassengerswere______outofonebusandintoanother.
随机试题
再灌注损伤常表现为再灌注性心律失常,最常见的为一过性非阵发性室性心动过速,对此不必特殊处理。
ACEI可通过下列哪些方面减少尿蛋白
若患者胸痛部位在胸骨中上段后方,并向左,肩部放射,最可能的疾病为
根据增值税、消费税暂行条例及出口货物退(免)税管理办法的规定,下列出口货物,能够免税,也能够退税的有( )。
某商品流通企业经销的某种商品有甲、乙、丙、丁四个供应商可供选择。该企业依据有关标准确定了评审供应商绩效的指标体系。每项指标分为5个档次:好、较好、一般、较差、极差。每个档次的分值分别为:好,5分;较好,4分;一般,3分;较差,2分;极差,1分。根据四个供应
下列关于投资项目现金流量的表述中,正确的有()。
文职人员岗位出现缺额时,除()以外,应当实行公开招聘。
新生军训,农学院的学生只穿印有红色标志的绿色衣服,食品学院的学生只穿印有黄色标志的蓝色衣服,凡是经管学院的学生都会选择红色标志的白色衣服。所有穿蓝色衣服的同学都参加“阳光伴你行”爱心志愿活动.有些穿白色衣服或者印有红色标志衣服的人可以参加“温暖你我他”慰问
检索选修四门以上课程的学生总成绩(不统计不及格的课程),并要求按总成绩的降序排列出来。正确的SELECT语句是______。
A、Hewastoldtoboardthewrongplane.B、Hewasnotallowedtoboardtheplane.C、Hearrivedattheairportonlytofindhisti
最新回复
(
0
)