2. 外语
  3. Advertising is a form of commercial mass communication designed to【C1】______the sale of a product or service, or a message on【C2

Advertising is a form of commercial mass communication designed to【C1】______the sale of a product or service, or a message on【C2

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问题     Advertising is a form of commercial mass communication designed to【C1】______the sale of a product or service, or a message on【C2】______of an institution, organization, or candidate for political office. Evidence of advertising can be found in cultures that existed thousands of years ago,【C3】______advertising only became a major industry in the 20th century. Today the【C4】______employs hundreds of thousands of people and【C5】______the behavior and buying habits of billions of people. Advertising spending worldwide now【C6】______$350 billion per year. In the United States【C7】______about 6,000 advertising agencies help create and place advertisements in a variety of【C8】______, including newspapers, television, direct mail, radio, magazines, the Internet, and outdoor signs. Advertising is so commonplace in the United States that an average person may【C9】______from 500 to 1,000 advertisements in a single day, according to some【C10】______.
    Most advertising is【C11】______to promote the sale of a particular product or service. Some advertisements,【C12】______, are intended to promote an idea or influence behavior, such as【C13】______people not to use illegal drugs or smoke cigarettes. These ads are often called public【C14】______ads. Some ads promote an institution, such as the Red Cross or the United States Army, and are known【C15】______institutional advertising. Their【C16】______is to encourage people to volunteer or donate money or services or【C17】______to improve the image of the institution doing the advertising. Advertising is also Used to promote political parties and【C18】______for political office.【C19】______advertising has become a key component of electoral【C20】______in many countries.
【C16】
选项 A、purpose
B、object
C、target
D、objective
答案A
解析 词义辨析题。purpose目的；target具体目标；object物体，具体目标；objective大的方向，目标。他们的目的是鼓励人们志愿捐钱或是服务，或是仅仅为了提高做广告机构的形象。
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