首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
admin
2016-08-25
104
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors Off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation.
It is found by Lindstrom that a baby giggling is ______.
选项
A、the most touching
B、the most familiar
C、the most impressive
D、the most distinctive
答案
C
解析
从第4段第1句的most appeals和第3句的other high-making sounds were less…等可以推断ababy giggling是最能吸引人注意的声音,即“让人印象最深刻的”,因此,本题应选C。
转载请注明原文地址:https://kaotiyun.com/show/2FY7777K
0
大学英语四级
相关试题推荐
Inmanycountries,governmentsaretryingtogetcitizenstoeatmorehealthily.Onewayinwhichgovernmentsaretryingtodot
Keepinghealthyrequiresaconsciouseffort.Youmakechoicesaboutthefoodsyoueat,just【C1】______youmakechoicesaboutgett
TheThree-YearSolutionA)HartwickCollege,asmallliberal-artsschoolinupstateNewYork,makesthisoffertowellprepareds
Housingofficialssaythatlatelytheyarenoticingsomethingdifferent:studentsseemtolackthewill,andskill,toaddresst
Housingofficialssaythatlatelytheyarenoticingsomethingdifferent:studentsseemtolackthewill,andskill,toaddresst
College-boundAmericanhighschoolstudentsusuallyhavesomecombinationofparents,teachers,guidancecounselors,orpeersto
年画(TheNewYearpainting),是中华民族因传统的农历新年(ChineseLunarNewYear)而产生并发展起来的一种古老的、用于祈福(giveblessingsto)迎新的民间绘画艺术形式,为广大中国百姓所喜闻乐见。每逢
CreativeBookReportIdeasA)Areyouatalossforcreativebookreportideasforyourstudents?Ifyes,thenthisarticlewill
A、In1911.B、In1913.C、In1930.D、In1931.C细节题。短文最后提到,尽管没有实质性的证据能够证明FurukawaTakeji的观点,但他的理论很快就流行起来。到了1930年,正规的求职申请表(standardj
A、AnemployeeinthecitycouncilatBirmingham.B、AssistantDirectoroftheAdmissionsOffice.C、HeadoftheOverseasStudents
随机试题
由于固定性资本成本存在而对普通股股东收益产生的影响,称为__________。
某男,56岁,肝痛晚期。病人承认已患绝症的现实,乞求治疗,延长生命。此病人处于心理反应的()
对某个国家、区域、地区或单位在不同水平上的药物利用的时态量化研究指的是药物利用中的
护理肾衰竭少尿期患者,下列叙述哪项正确
在施工中,忌油系统必须按设计要求进行脱脂处理,在以下试剂中,不能作脱脂剂的是( )。
卷材防水层施工中,厚度小于3mm的高聚物改性沥青卷材,严禁采用()施工。
甲、乙两个国有企业出资设立丙有限责任公司。下列关于丙有限责任公司组织机构的表述中,不符合公司法律制度规定的是()。
甲集团、乙集团、A公司和B企业有关资料如下:(1)某上市公司A公司从事机械制造业务,甲集团持有A公司40%股权,乙集团持有房地产公司B企业90%股权,甲集团将持有的A公司40%股权,以6000万元的价格转让给乙集团,甲、乙集团之间无关联方关系。(2)A
以下属于大学生学习内容特点的是()。
Howdidthemanfindthisplace?
最新回复
(
0
)