反面广告有奇效，至少对一名瑞典护工来说是如此。他曾多次尝试用较为传统的方法来找一份新的工作，失败后就采用了这种新方法。他在地方日报上登出广告说“本人需要高薪工作。本人完全没有想像力，反社会，缺乏创造力且无一技之长。”三天之后，他到一家公司进行了面试。该公司

It’s no secret that higher learning means higher earning. According to a recent report released by census bureau, college graduates earn roughly $51,000 a year, high school graduates are able to make around $ 28,000 a year, and high school dropouts, just $19,000 a year. But the earnings gap is narrowed, just slightly from 7 years earlier, as the new millennium began. College graduates were able to take in just about double what high school graduates earn, now it slip to just a bit below double.

Negative advertising works, at least for a Swedish care worker who gave it a try after fruitless attempts to find a new job by more conventional means. He posted an advertisement in the regional daily saying "I want a well-paid job. I have no imagination; I am anti-social, uncreated and untalented." He had an interview three days later with a company offering a salary of 18,000 crowns per month—an increase of more than a third on his current job as a care worker for the elderly.