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  3. There is no market without income, and the youth segment qualifies on this important dimension. Their spending reached about $55

There is no market without income, and the youth segment qualifies on this important dimension. Their spending reached about $55

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问题     There is no market without income, and the youth segment qualifies on this important dimension. Their spending reached about $55 billion, with approximately $11 billion put in savings. Because many jobs are available fast-food restaurants and other businesses that need young people for labor, over 30 percent of high school senior boys and nearly 25 percent of senior girls say they average over 20 hours of work a week during the school year.
    The important facet of teen incomes is that they are almost entirely discretionary; that is, there are few, if any, fixed obligations such as taxes, rent, insurance, and utilities that these youths must meet. A notable result of increasing youth income is the increasing tendency of youths to buy more durable and high-priced products, from radios to designer jeans, cosmetics, and footwear. According to the president of a youth-research company, "Products which were considered luxuries a few years ago are deemed necessities by youths and parents alike. " Thus, some youths are experiencing "premature affluence" —they have a lot of spending money but will not be able to sustain that level of discretionary spending once they have taken on the burdens of paying for their own necessities.
    Why do youths have such a strong consumption orientation? According to one researcher, three significant forces have molded their attitudes and consumer behavior. First, the experience of growing up in a period of economic optimism. A second factor is permissive child rearing, which has been linked by researchers to a reduced capacity for initiative and independence. Third, the new generation has a higher educational level and heavier exposure to the mass media.
    These environmental forces have had a significant influence on their consumer-behavior orientations. The result has been that youths tend to be rather optimistic about their future financial situations and level of living. For example, almost all young people look forward to what has been labeled the "standard package" —the set of durable goods, clothing, food products, and services enjoyed by the majority of Americans. Although they used to be told to save their money, young people in America today are being raised to spend, according to an authority who conducts a yearly youth poll. It is also important to recognize that the teen market not only spends a great deal of money on its own, but also influences the amount spent by parents. In total, it represents an almost $250 billion market in direct or indirect spending. Even children aged 4 to 12 directly influence $132 billion of household purchases. Today’s parents recognize that their kids are a lot more involved in making family decisions than they were as children, and many teens are doing the family shopping. Corporations are recognizing this trend and capitalizing on the fact that children can be very persistent in their search for a particular item.
The passage can be entitled
选项 A、No Income, No Market.
B、Income and Spending of the Youth.
C、Direct and Indirect Spending of Children.
D、Premature Affluence in Society.
答案B
解析 可以给这篇文章取名为[A]没有收入就没有市场。[B]青年人的收人和消费。[C]儿童的直接和间接消费。[D]社会上的超前富裕。通读全文可知，本文涉及两个方面：青年人的收人及他们对自己收入的支配，所以[B]能表达全文的意思，最适合做文章标题。[A]“没有收入就有没有市场”不是本文的主题．[C]是文章最后所涉及的一部分，不能概括全文；[D]也不能概括全文意思，而且文章中只讲了青少年中的“超前富裕”，而不是社会上的“超前富裕”。
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