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  3. Here’s a common scenario that any number of entrepreneurs face today: you’re the CEO of a small business and though you’re makin

Here’s a common scenario that any number of entrepreneurs face today: you’re the CEO of a small business and though you’re makin

admin2023-03-23  81
问题     Here’s a common scenario that any number of entrepreneurs face today: you’re the CEO of a small business and though you’re making a nice【C1】________, you need to find a way to take it to the next level. What you need to do is【C2】________growth by establishing a growth team. A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to focus【C3】________on finding ways to grow.
    Let’s look at a real-world【C4】________. Prior to forming a growth team, the software company BitTorrent had 50 employees working in the【C5】________departments of engineering, marketing and product development. This brought them good results until 2012, when their growth plateaued. The【C6】________was that too many customers were using the basic, free version of their product. And【C7】________improvements to the premium, paid version, few people were making the upgrade.
    Things changed,【C8】________, when an innovative project-marketing manager came aboard,【C9】________a growth team and sparked the kind of【C10】________perspective they needed. By looking at engineering issues from a marketing point of view, it became clear that the【C11】________of upgrades wasn’t due to a quality issue. Most customers were simply unaware of the premium version and what it offered.
    Armed with this【C12】________, the marketing and engineering teams joined forces to raise awareness by prominently【C13】________the premium version to users of the free version.【C14】________, upgrades skyrocketed, and revenue increased by 92 percent.
    But in order for your growth team to succeed, it needs to have a strong leader. It needs someone who can【C15】________the interdisciplinary team and keep them on course for improvement. This leader will【C16】________the target area, set clear goals and establish a time frame for the【C17】________of these goals.
    The growth leader is also【C18】________for keeping the team focused on moving forward and steering them clear of distractions.【C19】________attractive, new ideas can be distracting, the team leader must recognize when these ideas don’t【C20】________the current goal and need to be put on the back burner.
【C13】
选项 A、contributing
B、allocating
C、promoting
D、transferring
答案C
解析 选项A意为“贡献”，选项B意为“分配”，选项C意为“推广”，选项D 意为“转移”。前面提到如的客户推销高级版本，故正确答案为C。如果从市场营销角度看待工程问题，就找到了缺乏升级的原因，即“大多数客户根本不知道高级版本及其提供的功能”，那么为了解决这个问题，营销和工程团队自然会向之前使用免费版本的人推广产品。
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