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  3. It is hard to make money peddling social media anywhere. During their first few years in business, Facebook and Twitter lost pot

It is hard to make money peddling social media anywhere. During their first few years in business, Facebook and Twitter lost pot

admin2018-03-01  57
问题     It is hard to make money peddling social media anywhere. During their first few years in business, Facebook and Twitter lost pots of money. Yet somehow Tencent, an innovative Chinese firm that released the WeChat app in 2011, seems to have cracked the code. Alicia Yap of Barclays, an investment bank, forecasts that WeChat will earn some 6.8 billion yuan ($1.1 billion) this year and 9.6 billion yuan next year. The reasons for optimism include clever integration of the app with other money-making services and spectacular growth in users at home and, unusually for a Chinese app, abroad.
    WeChat started off as a messaging service, similar to America’s WhatsApp, but it has grown rapidly into much more. In recent months, Tencent has integrated online-payment functions into it. Customers can do their banking through it and a wealth-management service has just been launched. It is also promoting e-commerce: during a recent sale held exclusively on WeChat, Xiaomi, China’s hottest smartphone-maker, is said to have sold 150,000 of its latest model in under ten minutes.
    Most internet companies that make money do so by selling online ads, but Tencent makes most of its money selling customers virtual goods. About 85% of the money Tencent will make this year from the app will come from gaming. Tencent says that WeChat has 270m active users, including tens of millions overseas. Their number and enthusiasm matter a lot to marketers. At the moment, Tencent allows companies to send occasional, targeted messages to some users without charge. Mark Natkin of Marbridge, a consultancy, says that in future it might ask for a fee.
    The biggest unknown about WeChat is whether the app can become a global blockbuster like Twitter or Facebook. Mr. Natkin points out that the app will lose one of its most attractive features outside the country. WeChat usage exploded in part because it integrates a user’s address book from Tencent’s QQ, an old-fashioned instant-messaging service that has over 800m registered users, though few outside China.
    WeChat is already used in South-East Asia, Russia and India. The app is available in the Japanese and Korean languages, but strong local rivals already exist in those markets. America and Europe will be harder to crack. To succeed there, it must beat WhatsApp and other rivals.
WeChat has a large number of users partly because ______.
选项 A、it is the first domestic chatting software
B、it is much more attractive than other apps
C、apps like Twitter and Facebook are out of date
D、it is related with another popular message service
答案D
解析 题干中的“WeChat has a large number of users partly because…(微信拥有大量用户，部分是因为……)”对应第四段第三行的“WeChat usage exploded in part because(微信使用人数激增，部分是因为……)”，故该题答案来自原文because之后的内容，即“it integrates a use’s address book from Tencent’s QQ(微信把用户的腾讯QQ通讯录结合起来)”，故我们得知答案为D，其中该项的“related with”对应“integrates”；“another popular message service”指代“Tencent’s QQ”，故该项为答案。
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