首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
admin
2019-08-16
47
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require.
【M10】
选项
答案
well-refined—well-defined
解析
词汇错误。此处考查的是形近词的比较。well-refined意思为“精炼良好的”,well-defined意思为“明确的”。此处含义为把他们的商业目标设定在“明确的观众群体”上,而不是“精炼良好的观众群体”,所以应该改为well-defined。这句话的意思是:对于那些预算有限的小广告商和希望将商业广告定位在明确的观众群体上的广告商来说,(有线)电视成为他们更可行的选择。
转载请注明原文地址:https://kaotiyun.com/show/0PbK777K
0
专业英语八级
相关试题推荐
Besidesconcernsabouthowadsaffectindividuals,criticshaveraisedethicalissuesabouthowadvertisingaffectssociety.F
Besidesconcernsabouthowadsaffectindividuals,criticshaveraisedethicalissuesabouthowadvertisingaffectssociety.F
Besidesconcernsabouthowadsaffectindividuals,criticshaveraisedethicalissuesabouthowadvertisingaffectssociety.F
Besidesconcernsabouthowadsaffectindividuals,criticshaveraisedethicalissuesabouthowadvertisingaffectssociety.F
Besidesconcernsabouthowadsaffectindividuals,criticshaveraisedethicalissuesabouthowadvertisingaffectssociety.F
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecauseithassomeimportantadvantages.Aprimaryoneis
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecauseithassomeimportantadvantages.Aprimaryoneis
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecauseithassomeimportantadvantages.Aprimaryoneis
随机试题
在Excel中,筛选以后不在条件内的数据会保存在另外的工作表内。()
骨基质中的有机质主要是
下列哪些是子宫脱垂的临床表现( )。
藿香正气水中乙醇含量是()。
转移土地、房屋权属的行为包括()。
计算机网络的主要功能有()。
下列有关有限合伙企业设立条件的表述中,不符合《合伙企业法》规定的是()。
有长度为2分米的木条4根,长度为10厘米、20厘米、30厘米的铁条各2根,任取四根长条拼成长方形,共有()种选法.
若直线y=—x+a和直线y=—2a的交点为P,且P在圆x2+y2=10内,则a的取值范围为().
Theteacher,ratherthanthestudents,isresponsibleforthismatter.
最新回复
(
0
)