2. 外语
  3. Read this text on Dave’s dream. Choose the best sentence below to fill in each of the gaps. For each gap 8—12, mark one letter A

Read this text on Dave’s dream. Choose the best sentence below to fill in each of the gaps. For each gap 8—12, mark one letter A

admin2012-09-10  15
问题 Read this text on Dave’s dream.
Choose the best sentence below to fill in each of the gaps.
For each gap 8—12, mark one letter A—G on your Answer Sheet.
Do not mark any letter twice.
                    Icon Acoustics: Bypassing Tradition
    Like most entrepreneurs, Dave Fokos dreams a lot. He imagines customers eagerly phoning Icon Acoustics in Billerica, Massachusetts, to order his latest, custom-made stereo speakers (0)
    Like most entrepreneurs, Dave has taken a long time to develop his dream. 8 Dave discovered that he had a strong, interest in audio engineering. He took independent-study courses in this area and by graduation had designed and built a pair of marketable stereo speakers. Following graduation, Dave pursued his interest in audio engineering. He landed a job as a loudspeaker designer with Conrad-Johnson, a high-end audio-equipment manufacturer headquarters in Fairfax, Virginia 9
    Dave identified a market niche that he felt other speaker firms had overlooked 10 These affluent, well-educated customers are genuinely obsessed with their stereo equipment. "They’d rather buy a new set of speakers than eat," Dave observes.
    Dave faced one major problem—how to distribute Icon’s products. He had learned from experience at Conrad-Johnson that most manufacturers distribute their equipment primarily through stereo dealers. Dave did not hold a high opinion of most such dealers; he felt that they too often played hardball with manufacturers, forcing them to accept thin margins. 11 This kept those firms that offered more customized products from gaining access to the market. Perhaps most disturbing, Dave felt that the established dealers often sold not what was best for customers, but whatever they had in inventory that month.
    Dave dreamed of offering high-end stereo loudspeakers directly to the audio-obsessed, bypassing the established dealer network. 12 "My vision for the future is one where all manufacturers sell their products directly to end user. In this way, even the audiophiles in Dead Horse, Alaska, can have access to all that the audio-manufacturing community has to offer."
Example: A
A. At the age of 28, Dave set out to turn his dreams into reality.
B. Furthermore, the dealers concentrated on only a handful of well-known producers.
C. Who provided mass-produced models.
D. The firms tend to plow their money in to developing their products and have little leftover to market them.
E. This niche consisted of "audio-addicts"—people who love to listen to music and appreciate first-rate stereo equipment.
F. To serve the audio-addicts segment, Dave offers only the highest-quality speakers.
G. It all began while majoring in electrical engineering at Cornell. By going directly to the customers, Dave could avoid the dealer markups and offer top-quality products and service at reasonable price.
选项
答案D
解析 在下一句中提到，Dave找到了一个被许多公司忽视的市场机会，因此，此处应该填入有关没有重视市场营销的情况，即D：大部分公司把挣到的钱再投资到产品研发中，没有多少用来开发市场。
转载请注明原文地址:https://kaotiyun.com/show/0ToO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)