首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called footwear for yuppies. They contend that Reebok shoes a
Reebok executives do not like to hear their stylish athletic shoes called footwear for yuppies. They contend that Reebok shoes a
admin
2014-09-18
44
问题
Reebok executives do not like to hear their stylish athletic shoes called footwear for yuppies. They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’ s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers. Still, despite its emphasis on new markets, Reebok plans few changes in the up market retailing network that helped push sales to ’ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from’ 27 to ’ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution. In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’ S exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States. Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
One reason why Reebok’ s managerial personnel don’t like their shoes to be called "footwear for yuppies" is that______.
选项
A、they believe that their shoes are popular with people of different age groups
B、new production lines have been added to produce inexpensive shoes
C、yuppies usually evokes a negative image
D、the term makes people think of prohibitive prices
答案
D
解析
由于雅皮士多数事业有成者,被定义为雅皮士专用鞋意味着鞋子的价钱很高,这一点在文章中能从其鞋子的定价看出。
转载请注明原文地址:https://kaotiyun.com/show/0YTK777K
0
专业英语四级
相关试题推荐
Dungbeetles______anintegralpartofthesuccessfulmanagementofdiaryfarmsinAustraliaoverthepastfewdecades.
Thereisnodoubt______alargenumberofpeoplehavebenefitedfromheartsurgery.
Thewealthofacountryshouldbemeasured______thehealthandhappinessofitspeopleaswellasthematerialgoodsitcanpr
AllthePresident’sMen______oneoftheimportantbooksforhistorianswhostudytheWatergateScandal.[2007]
Televisioncanbeawonderfullearningtool.Thirty-oddyearsago,"SesameStreet,""TheElectricCompany"and"Mr.Rogers’Neig
Theymaybejustpassingyouroffice,computerbagslungoveroneshoulder.Ortheymaybesittinginacaroutsideit,casually
FredandBettyfinallydecidedtotietheknot.Theunderlinedpartmeans______.
Evenffhisfamousfather______inpersontomorrow,it______toolatetodoanything.
Wehadagoodtimethere,andthefoodwasplentifuland______.
Iamafraidtosleep.Ihavebeenafraidtosleepforthelastfewweeks.Iamsotiredthat,finally,Idosleep,butonlyfor
随机试题
第一颗乳牙萌出的时间是()。
Jenny:Youlookunhappy.【D1】______Lana:Iwatchedamovieinthemorning.Jenny:【D2】______Lana:No.Themoviewasg
治疗咳嗽,应以治肺为主,还应注意治()
《“十一五”经济社会发展总体规划》要求,“十一五”期间,提升线路基础设计技术水下,大力提高牵引供电装备质量和可靠性,发展牵引供电系统综合整治技术,实现牵引供电系统监控()。
某机关旧办公楼改造装修工程,该楼为砖混结构,实心砖砌体,现需将原角铁焊接框外窗全部更换为铝合金窗,同时将原外墙清理干净后,重新进行外墙抹灰及油漆涂饰。室内层高4.5m,设计采用轻钢龙骨双层石膏板吊顶,吊顶高度2.6m,局部木龙骨造型吊顶,并安装多盏大型照
三(2)班班规有一条“不讲普通话唱歌一首”一天,班主任刘老师在讲课时无意讲了一句方言,于是她在下课后给同学们唱了一首歌,下列对刘老师的评价,不正确的是()
以下关于义务教育阶段学校权利与义务的说法错误的是()。
唐律对于犯十恶大罪的罪犯()。
DidChinesesailorsreallydiscoverAmericabeforeColumbus?Anewexhibitionsetsthescene,presentingnew【1】_____.thatlends
WhenisLaborDayinU.S.A.?
最新回复
(
0
)