首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about the real intentions of customers and the questions on the opposite page. For each question(13-1
Read the article below about the real intentions of customers and the questions on the opposite page. For each question(13-1
admin
2015-04-23
21
问题
Read the article below about the real intentions of customers and the questions on the opposite page.
For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet.
Turning Consumers into Customers
The expression "supply and demand" was first coined as "demand and supply", by James Denham-Steuart in An Inquiry into the Principles of Political Economy, written in 1767. In his Inquiry, Denham-Steuart says of demand, "It must constantly appear reciprocal. If I demand a pair of shoes, the shoemaker either demands money, or something else for his own use," adding, "The nature of demand is to encourage industry." Nine years later, in The Wealth of Nations, Adam Smith wrote, "The real and effectual discipline which is exercised over a workman is that of his customers. It is the fear of losing their employment which restrains his frauds and corrects his negligence."
It helps to revisit these elementary lessons because we’ve been ignoring them on the Web—at the cost of billions of dollars in lost opportunities for businesses other than those driven by advertising and " big data" farming.
To see what I mean, consider this fact: you are not a customer of Facebook or Twitter. Nor of Google’s search, mail, and other free services. The actual customers of those companies are advertisers, not you. In fact, you and I are the products being sold to advertisers. No matter how well those companies serve us with free goodies, the fact remains that these companies’ consumers and customers are different populations, and we are among the former, and not the latter, because we pay them nothing. In Adam Smith’s terms, we do not employ them.
And, because we are merely consumers of these services, our concerns tend to be dismissed when they are in conflict with the ambitions of those services’ customers, the advertisers. This is why websites, advertisers and third parties take liberties with our personal data, our privacy, and our tolerance for "personalisation" of messages that still fail 99% of the time. This causes two problems. One is abuse of consumers. The other is a lack of what we could bring to the market’s table—besides money—if we were full-fledged customers.
On the consumer protection front, the Tracking Protection Working Group of the W3C(the leading Web standards organisation)is meeting this week in Washington, as reported in an NPR story titled ’ Do Not Track’ Web Browser Option Gains Steam. Regulators and lawmakers in Washington are also on the case. Last year Sen. Jay Rockefeller introduced the Do-Not-Track Online Act. In February of this year, the White House published a Privacy Bill of Rights.
An excellent source of ongoing documentation of consumer abuse is The Wall Street Journal’s What They Know, a series of reports begun on July 31, 2010. And, since journalism alone has proven insufficient for reversing the tide of abuse, Julia Angwin and the WTK team are convening Data Transparency Weekend starting this Friday in New York. The purpose is to "build free Web tools that promote data transparency and control". This is a strong move toward giving consumers the powers of customers, whether or not they pay anything.
What can we learn from the publication of the bill and the act mentioned in Para. 5?
选项
A、The government is regulating the online transactions.
B、The government is taking measures to protect consumers’ privacy.
C、The public can avoid being insulted through the act and the bill.
D、The public will benefit a lot from the act and the bill.
答案
B
解析
题目意为:“根据原文第五段提到的法案的公布及行为,我们可以得知什么?”原文第五段举例证明政府已经针对网上个人信息的不安全问题采取了相应的措施。其中,Lastyear Sen.Jay Rockefeller introduced the Do-Not-Track Online Act.In February of thisyear,the White House published a Privacy Bill of Rights.即:去年参议员洛克菲勒提出了《不跟踪网络法》。今年二月,白宫出台了《隐私权利法案》。据此可以判断,政府正在积极采取措施去保护公民的网络隐私。因此,B项是正确答案。A项错误,政府不是在规范网上交易;C项,无法判断公民是否能避免伤害,排除;D项“公众能从法案中获利”,原文没有提及,排除。
转载请注明原文地址:https://kaotiyun.com/show/0YoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Inthispartyoulistentwicetoalongconversation,interviewormonologue,andanswereightquestions.•Beforeyoulisten,
Thejobvacancyisfor______.MrBenndisagreedwiththeManagerabout______.
OutsourcingreferstoAfterthepartnershipdealhadbeenagreedupon,theshippingcompanywasableto
OutsourcingreferstoAccountancyissuitableforoutsourcingbecauseaccountants
TheNationalWeatherCentre’smostrecentcustomersareWhatadditionalhelpistheCentregoingtoreceivefromlocalagencie
•Therearethirtyquestionsonthisquestionpaper.•Instructionsaregivenonthetape.•YoucanwriteonthisQuestionPape
•Lookatthenotesbelow.•YouwillheartwocolleaguesdiscussingtheresponsibilitiesofHumanResourcesManagerJobDe
•Lookatthenotesbelow.•YouwillheartwocolleaguesdiscussingtheresponsibilitiesofHumanResourcesManagerJobDe
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
随机试题
A.胰岛素治疗B.二甲双胍口服C.格列齐特(达美康)口服D.单纯饮食控制男性,45岁。口干,多尿、多饮2个月,胃纳亢进明显。身高175cm,体重85kg。空腹血糖8.7mmol/L,餐后2小时血糖13.1mmol/L。该患者最佳治疗选择是
诊断智力低下的IQ值一般应
患者,女,47岁。咳嗽月余,加重周,咳引胸胁疼痛,痰少而稠,面赤咽干,舌苔黄少津,脉弦数。治疗应首选
社会工作价值观是社会工作者所持有的助人观念,是利他主义,尊重受助者的权力和选择。它认为社会工作是一种真正的服务过程,而不是社会工作者在行使手中的权力。根据上述定义,下列不属于社会工作价值观的是()
某商厦增建钢结构入口大堂,其屋面结构布置如图17—23(Z)所示,新增钢结构依附于商厦的主体结构。钢材采用Q235B钢,钢柱GZ-1和钢梁GL-1均采用热轧H型钢H446×199×8×12制作,其截面特性为:A=8297mm2,Ix=28100×104m
A公司是甲市乙县一以生产新材料为主的高新技术企业,新建2×104t/a改性型胶粘新材料联产项目。该联产项目主要装置有混二硝基苯装置及配套废酸处理装置,煤制氢装置,苯二胺装置等;主要原料有苯、硝酸、硫酸等;主要产品为间苯二胺、邻苯二胺、对苯二胺等:主要工艺流
通风与空调施工中,安装单位应承担的协调配合工作有()。
无效合同的双方都有过错,对返还财产后的损失赔偿,应各自承担相应责任。所谓“相应责任”的含义是()。
根据《中华人民共和国未成年人保护法》的规定,对违法犯罪的未成年人坚持()的原则。
"Yearsago,afriendofmineobservedthat80percentofthepeopleinthiscountryhavetoomuchself-esteemand20percenthav
最新回复
(
0
)