首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders,
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders,
admin
2013-08-28
58
问题
Importance of the Public Image
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable【C1】______, just as the product, price, place, and promotional efforts are.
A firm’s public image【C2】______a vital role in the attractiveness of the firm and its products to employees, customers,【C3】______to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is【C4】______to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but【C5】______will undoubtedly find resistance from employees who see their【C6】______threatened. On the other hand, high-quality products and service standards should bring almost complete approval,【C7】______low quality products and false claims would be widely looked down upon.
A firm’s public image,【C8】______it is good, should be treasured and protected. It is a valuable asset【C9】______usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has【C10】______a quality image, this is not easily countered or imitated by competitors.【C11】______an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect【C12】______favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry【C13】______such a good reputation and public image.
A number of factors affect the public image of a corporation.【C14】______include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices【C15】______competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C13】
选项
A、with
B、without
C、in
D、of
答案
B
解析
此题考查语义理解。口碑好的公司有优势。
转载请注明原文地址:https://kaotiyun.com/show/0ZLd777K
本试题收录于:
职称英语理工类A级题库职称英语分类
0
职称英语理工类A级
职称英语
相关试题推荐
WhoisUncleSam?"UncleSam",ofcourse,standsfortheUnitedStates.Itisthenickname(绰号)ofthecountry.Itishardtobel
LifetimeemploymentintheJapanesecompanyperhapsmeansthattheemployeecanmakeseriousmistakesinwork.Family’sandcom
Psychologistsaredividedwithregardtotheirattitudestoward______.Whichofthefollowingcanbestraisestudents’creativ
SomeSundaynewspapersmaybelongtothesamepublishingcompanybutarenoteditedbythesamegroupofpeople.Bookstallsonl
SomeSundaynewspapersmaybelongtothesamepublishingcompanybutarenoteditedbythesamegroupofpeople.Itisobvious
Afterabitterdebate,thedecisionwasmadethatthecapitaloftheUnitedStatesbesituatedonthebanksofthePotomacRive
Theyhavebeentighteningtheirbeltsformonths,adaptingthemselvestoawareconomy.
Thereisalimitednumberofbooksonthissubjectinthelibrary.
随机试题
有关肽键的叙述,错误的是()
患者,女,40岁。CT平扫示右肾近髓质部圆形较高密度影,直径约2.0cm,边缘清楚锐利,CT值50HU,增强扫描该病变无强化,最可能的诊断是
下列哪项不是胰腺癌的常见临床表现?
甲第四次到某国大使馆办理旅游签证手续,又遇到前三次以资料不全为由将其拒签的使馆工作人员麦克。麦克审查后仍坚持拒签,甲与其争辩,发生语言冲突,渐次发展到肢体冲突,双方都受到了身体上的伤害。麦克以甲损害其名誉并伤害其身体为由将甲诉至北京某法院。甲以麦克对其造成
黄某按照银行支行的业务印章自己制作了一个业务印章,并印制了空白印章,然后制作了一张50万银行存单,并从另一家银行获得抵押贷款50万元,黄某的行为说法不正确的是()。
商业银行新型业务运营模式的优点有()。
下列选项中,说法不正确的是()。
中国的新民主主义革命属于世界无产阶级社会主义革命的一部分,具有无产阶级社会主义革命的性质。
InanOctober2008report,theCenterforDiseaseControlplacedtheU.S.29thininfantmortality.tiedwithSlovakiaandPola
在Windows系统中,进行域名解析时,客户端系统会首先从本机的(1)文件中寻找域名对应的IP地址。在该文件中,默认情况下必须存在的一条记录是(2)。(1)
最新回复
(
0
)