首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
admin
2010-01-26
28
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’ s shoes for the under-18 set and walking shoes for older customers not interest ed in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的 ) retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company ’ s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts - based company has imposed limits on the number of its distributors ( and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes arc available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness - related craze, replacing aerobics shoes the same way its brightly colored, sot~ leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across ’several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
Reebok’s view that "consumers judge the quality of the brand by the quality of its distribution" (Para. 2) implies that ______.
选项
A、the quality of a brand is measured by the service quality of the store selling it
B、the quality of a product determines the quality of its distributors
C、the popularity of a brand is determined by the stores that sell it
D、consumers believe that first-rate products are only sold by high -quality stores
答案
D
解析
题干引号中那部分在第二段,答案当然应在第二段,而该段主要论及高档消费群体的零售网,只在精品专卖店、体育用品专卖店及大百货商场销售。
转载请注明原文地址:https://kaotiyun.com/show/0cdK777K
0
大学英语六级
相关试题推荐
A、Individualstates.B、Taxesofcitizens.C、Federalgovernment.D、Parents.BWheredopublicschoolsgettheirfinancialaid?
A、Adruggist.B、Anaddict.C、physician.D、Adentist.BWhenapersonhasbecomedependentondrugs,whatishecalled?
Publicitycancoverlargenumbersofaudiencesinashorttimeanditscostsarelowerthan______.Whatwastheresultoftheb
Publicityoffersseveralbenefits.Therearenocostsformessagetimeorspace.Anadinprimetimetelevisionmaycost$250,00
A、Toallowthenecessarylengthoftimeforpublicizingthewedding.B、Toprovidethebrideandgroomwithtimetopreparefort
A、Hethoughtthenativesweremad.B、Hedidn’ttakeitseriously.C、Hecalledinapolicemantotalkwiththenatives.D、Hebeli
Forsomeeducators,thereisnothingwrongwithfunandgames.AgroupcalledtheEducationArcaderecentlyhelda(36)______in
Forsomeeducators,thereisnothingwrongwithfunandgames.AgroupcalledtheEducationArcaderecentlyhelda(36)______in
随机试题
下列牌号中()是铝镁合金。
简述新中国初期国民经济迅速恢复的原因。
We’veallheardofThomasEdison,______whoinventedtheelectriclightandmanyotherthings.
A.谷氨酸钠B.精氨酸C.苯甲酸钠D.亮氨酸E.乳酸与氮源性物质结合形成马尿酸的是
关于受激辐射的特点,下列叙述错误的是
22岁女性,停经49天,诊断为早期妊娠。在行人工流产负压吸宫术时,突然出现面色苍白、出汗、头晕、胸闷,体检发现:36.6℃,血压80/50mmHg,心率56次/分。最合适的处理是
患者,女性,32岁。3个月来发热,盗汗,伴有腹胀、腹痛。皮肤无黄疸,颈静脉无怒张,两肺正常,心浊音界正常。腹水蛋白定量30g/L。可能的诊断是()
货币型理财产品的投资对象包括()。
设y=f(x)的定义域为(0,1],求函数f[1-(lnx)2]的定义域.
Achildwhohasoncebeenpleasedwithatalelikes,asarule,tohaveitretoldinidenticallythesamewords,butthisshould
最新回复
(
0
)