首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below. Choose the best sentence from the list on the next page to fill each of the gaps. For each gap(1
Read the article below. Choose the best sentence from the list on the next page to fill each of the gaps. For each gap(1
admin
2018-10-15
57
问题
Read the article below.
Choose the best sentence from the list on the next page to fill each of the gaps.
For each gap(1-8)mark one letter(A-H)on your Answer Sheet.
Do not mark any letter twice.
Coca-Cola Classic
In May 1985, Coca-Cola chairman Robert Goizueta announced one of the boldest gambles in marketing history: Coca-Cola would make a significant flavor change in Coke, the world’s best-selling soft drink.【R1】______The idea, according to one of Coke’s leading strategists, "was to take all the positive qualities associated with the current product, its heritage and so on, and transfer that to an improved tasting product."【R2】______Supermarket sales of Coke had slipped behind Pepsi by almost two percentage points, and Pepsi was consistently winning blind taste tests. The advertising campaign for New Coke emphasized improved flavor.
Coca-Cola spent nearly $4 million to taste-test its new product on 200,000 consumers.【R3】______When the brands were not identified, the taste tests of 40,000 people done in 30 communities showed that 55 percent chose the new Coke over the old, and 52 percent chose it over Pepsi. Subjects were not told during any of the tests that the product being tested would take the place of the traditional Coke.
During the first month of New Coke’s introduction, shipments to Coke bottlers set a record, and more people tried the new product than has ever sampled any new product.【R4】______Consumers began to demand the old Coke. Sales were dropping rapidly. There was even talk of a class-action suit by a Seattle-based organization, Old Coke Drinkers of America. Coca-Cola headquarters received thousands of protest letters such as, "Dear Chief Dodo: what ignoramus decided to change the formula of Coke?" Coca-Cola bottlers meeting in Dallas signed a petition demanding that the company restore the traditional formula.
【R5】______On July 10, Coca-Cola announced that it would reintroduce the original formula under the name Coca-Cola Classic. Within hours of the announcement, a national phone survey indicated that 68 percent of the people were aware of that move and 66 percent approved of it. The Coca-Cola Classic package was designed only two days before the announcement.
【R6】______ABC News covered the story on its "World News Tonight" report, again on "Nightline", and on "20/20". ABC-TV also interrupted its "General Hospital" soap opera to tell the public that the old Coke was coming back.
【R7】______Pepsi’s first advertising campaign in response to its competitor’s move stated that Pepsi’s own better taste had forced Coca-Cola’s move. The second campaign talked about the confusion of Coke products, emphasizing the split between new Coke and old Coke.【R8】______By September, Coca-Cola decided to change its approach once more by bringing back the kind of traditional soft-drink advertising that it had been trying hard to get away from. The new ads did not address the differences between the new Coke and Coca-Cola Classic but rather, focused on a return to traditional values.
A. Coca-Cola introduced "New Coke" to the market in an attempt to win back market share from Pepsi.
B. Coke’s 99-year-old formula would be modified to make it slightly sweeter and less filling.
C. The media had given a lot of coverage to what had been labeled the "new Coke failure".
D. PepsiCo, bottlers of Pepsi-Cola, couldn’t resist the temptation to poke fun at Coca-Cola’s misfortune in its advertising.
E. The confusion and controversy between the two cola market leaders grew.
F. On July 5, Coca-Cola announced that it would bring back the old formula.
G. Some of the taste tests were blind, and others had brand names associated with them.
H. However, the entire picture changed suddenly.
【R3】
选项
答案
G
解析
空格前一句说Coca-Cola花费巨资让20万消费者品尝新可乐。G句说明这些品尝有的是盲品,有的是产品本身有相关的品牌名。G句里的“the taste tests”指的就是上句里的“taste-test”。
转载请注明原文地址:https://kaotiyun.com/show/109d777K
本试题收录于:
BFT阅读题库国际化人才外语考试(BFT)分类
0
BFT阅读
国际化人才外语考试(BFT)
相关试题推荐
Lookatthefollowingstatement:Beingcreativeisthekeytocareersuccess.Doyouagreeordisagreew
YougotaletterrequestinginformationfromAndreaPhilips,themarketingmanagerofLinguaServicesLtd.
HereisaletterfromColoradoStateUniversitytoinformtheapplicantMr.LithathehasbeenadmittedtoCognitivePsychology
HereisaletterfromColoradoStateUniversitytoinformtheapplicantMr.LithathehasbeenadmittedtoCognitivePsychology
HereisaletterfromColoradoStateUniversitytoinformtheapplicantMr.LithathehasbeenadmittedtoCognitivePsychology
YougotaletterfromJimGreen,apersonworkingatthemarketingdepartmentofacompany.
Readthefollowingarticleandanswerquestions19-25.Forquestions19-25,choosethecorrectanswerA,B,CorD.Mark
Readthefollowingarticleandanswerquestions19-25.Forquestions19-25,choosethecorrectanswerA,B,CorD.Mark
Usingtheinformationinthetext,completeeachsentence14-18withanexpressionfromthelistbelow.Foreachsentence(14
Readthefollowingarticleandanswerquestions9-18onthenextpage.HappinessSecretsforToughTimes1.
随机试题
有关心脏超声造影检查的作用,下列哪项是错误的
下列哪种药材,含有分枝状石细胞和黏液细胞
口腔医疗保健中由空气传播的微生物是
患者,男,17岁,感风邪后咳嗽咽痒,微有恶寒发热,经解表药治疗后仍咳不止,舌苔薄白者。治宜选用
表现为发热明显,汗出,口渴,咽喉肿痛,咳吐黄痰症状的为荆防颗粒不适用于
总平面图的标高可以标到小数点后()。
一套建筑面积为100m2,单价为5000元/m2的住宅,首付款20万元,余款在未来10年内以抵押贷款方式按月等额还款,贷款年利率6%,则该套住宅的实际价格为()万元。
当久期缺口为正值时,如果市场利率下降,则流动性也随之()。
资料:ABC公司近三年的主要财务数据和财务比率如下:假设该公司没有营业外收支和投资收益;所得税税率不变。要求:1.分析说明该公司运用资产获利能力的变化及其原因。2.分析说明该公司资产、负债和所有者权益的变化及其原因。
关于凋亡的叙述,下列不正确的是
最新回复
(
0
)