首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Truth in advertising is a concept central to the American free market economic system. According to this theory, companies that
Truth in advertising is a concept central to the American free market economic system. According to this theory, companies that
admin
2019-08-01
19
问题
Truth in advertising is a concept central to the American free market economic system. According to this theory, companies that advertise their products to mass audiences must strictly deliver on their promises, and the quality of their goods must live up to the hype put out by the sellers. In order to examine just how important truthful advertising is, let us consider for a moment a world in which there was no such constraint imposed upon sellers. It would be a world where advertisers were free to exaggerate or even lie as they pleased, doing anything to make their products look great, even when it’s of inferior quality.
Firstly, the unreliability of the goods in question would no doubt shatter consumer confidence. Wary buyers would shop much less, thus decreasing the volume of trade and leading to a weakened overall economy. Further, the market would find itself stagnating, the lack of growth attributable to the fact that everyone is reluctant to buy products of which they are uncertain. Without growth, no progress is achieved.
Innovation on all fronts would suffer as well. With consumers constantly on guard against getting ripped off, brand loyalty would be more important than ever. Buyers would simply stick with products that they know to be of good quality and be very hesitant to spend their money on "riskier", unfamiliar ones. This would make entry into the market by new sellers or producers almost impossible, even if their products were of better quality than existing ones, simply because no one would be willing to give them a try. With new players effectively barred from the game, we’re left with the same goods in the market, day after day, year after year.
In the real world, however, truth in advertising allows American consumers to trust the boasts of producers. Thus, brand loyalty is less of an impenetrable barrier to entry. In order to enter into the market, new sellers or producers would simply have to create a better product and then announce the fact. Those who violate the principle of truth in advertising by making false claims of quality are punished on two fronts. The first is by the law and the second, perhaps more effectively, is by the buyers themselves, who will refuse to do business with the dishonest seller in the future. Imposed by both law and market forces, the principle of truth in advertising is a useful tool that allows for a more efficient, pliable market poised for growth and constantly reinvigorating itself with new producers and goods. These producers are constantly competing against one another for the right to sing the praises of their products—truthfully, of course.
The author would most likely agree with the principle that______.
选项
A、the boasts of consumers must be exactly accurate, no matter what
B、in order to protect American consumers, producers must not be permitted to falsely advertise
C、in order to avoid stagnation in the economy, truthful advertising must be enforced
D、truthful advertising is the best way to avoid stagnation in the American economy
答案
B
解析
属态度推断题。相关信息在最后一段第一句:在现实世界中,广告宣传应实言以告这条原则让美国的消费者相信生产厂商的自我推销。言外之意,生产厂商的广告要真实,这样才能保护消费者的利益。因此,选项B正确。选项A在文中未涉及;选项C的推理与原文不符,实施诚实广告与避免经济停滞不是必然关系;选项D与选项C的意义相近,而且还使用了表示绝对意义的词best,所以也.不正确。
转载请注明原文地址:https://kaotiyun.com/show/122Z777K
0
考研英语一
相关试题推荐
Americanpresidentsseemtoagebeforeoureyes.Butthecommonbeliefthathigh-officestressgraysourleadersfasterthan【C1】
Theaveragepriceofallgoodsandserviceshasrisenabout50percent.Butthepriceofacollegeeducationhasnearlydoubled
Theshortergrowingseasonsexpectedwithclimatechangeoverthenext40yearswillendangerhundredsofmillionsofalreadypo
Theshortergrowingseasonsexpectedwithclimatechangeoverthenext40yearswillendangerhundredsofmillionsofalreadypo
Theshortergrowingseasonsexpectedwithclimatechangeoverthenext40yearswillendangerhundredsofmillionsofalreadypo
Thetechnologyrevolutionmaybecomingtopoorcountriesviathemobilephone,notthepersonalcomputer,asitdidinrichone
WhilewesterngovernmentsworryoverthethreatofEbola,amorepervasivebutfarlessharmful【C1】______isspreadingthroughth
AnonymityisnotsomethingwhichwasinventedwiththeInternet.Anonymityandpseudonymityhasoccurredthroughouthistory.For
In1929JohnD.Rockefellerdecideditwastimetosellshareswhenevenashoe-shineboyofferedhimasharetip.Duringthepa
Horribletoilets.Stagnantpuddlesbuzzingwithdengue-spreadingmosquitoes.Collapsingmasonry.Laxsecurity.Aterroristattac
随机试题
诊断感染性心内膜炎最具特征性的表现是
在FIDIC施工合同条件中,预付款担保应采用()提供的保函。
根据《建设项目工程结算编审规程》,工程价款结算主要包括()。
下列关于举证时限的说法,错误的是()。
试验管理标准与制度主要包括()。
云南大理蝴蝶泉是著名的()。
急性心肌梗死时最早、最突出的症状是()。
研究显示,相比于农村地区,城市地区居民哮喘、湿疹、过敏性鼻炎和结膜炎等疾病患病率不断攀升。有个假设是乡村生活环境中的某些因素,譬如自小接触到特定细菌能让人免受某些变应原的危害,或是城市地区的许多污染物诱发了这些过敏症的发展。对这段文字理解正确的一项是:
1995年6月,A市某食品公司经理刘某委托去B市办事的某个商行负责人张某将该公司的营业执照副本和盖有该公司合同专用章的空白合同书交给公司驻B市办事处的王某。张某到B市后,因事务缠身一直未将营业执照副本和空白合同书交到王某的手中。同年7月2日,张某从朋友处得
下列行为中,构成包庇罪的有()。
最新回复
(
0
)