首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Adding new restaurants. B、Delivering food by bicycle. C、Decorating exterior of restaurants. D、Offering new type of ice-cream.
A、Adding new restaurants. B、Delivering food by bicycle. C、Decorating exterior of restaurants. D、Offering new type of ice-cream.
admin
2019-04-22
63
问题
Ever since McDonald’s adopted a strategy in 2003 that focuses on improving existing restaurants and adding new menu items, the burger giant has been globally successful. Even during the latest economic downturn, its growth is not slow, and in the third quarter, its revenue and profit exceeded analysts’ expectations.[23]McDonald’s shares are up more than 63% in the last three years, having closed Monday at $98.48, and many analysts expect its stock to break $100 soon. The company beat Wall Street again last week, when it posted its 103rd month of positive global same-store sales.
So what’s McDonald’s secret of success? For one thing, it is relying heavily on emerging markets such as China for new-restaurant growth. The company last week reported that its Asia/Pacific, Middle East and Africa divisions posted the strongest same-store sales growth last month of all its business units, with sales up 8.1% from the year before.
The company cited "compelling customer conveniences" as one of the growth drivers at work. One of those conveniences is adding dessert windows on the exterior of existing restaurants where pedestrians can order an ice-cream cone, instead of being in line inside the restaurant. Another is delivering food by bicycle in countries like China. Egypt and South Korea.
All over the world, the company is updating its restaurants, modernizing the decoration and adding such facilities as free WiFi and flat-screen televisions. It has also extended restaurant hours to attract customers who don’t dine during the traditional work day, and added double-lane drive-throughs to get more customers through the line more quickly.
In the US, McDonald’s is offering snack items such as chicken wraps and small desserts throughout most of the day. That allows the chain to attract customers during the otherwise slow periods between breakfast, lunch and dinner.
The company also has added a lot of new menus items that are priced relatively high, low and in-between to appeal to a broad range of consumers. That enables the chain to appeal to everyone from the traditional fast-food addict who loves burgers to salad-chomping moms to the employee on the go who wants to grab a bowl of porridge for breakfast. Meanwhile, the high-margin items, such as strawberry lemonade, fruit smoothies, and fancy coffee drinks, have protected profits by offsetting cheaper items like $1 hamburgers.
23. How did McDonald’s shares perform in the last three years?
24. What "compelling customer conveniences" does McDonald’s bring to customers?
25. What did McDonald’s do to appeal to a broad range of consumers?
选项
A、Adding new restaurants.
B、Delivering food by bicycle.
C、Decorating exterior of restaurants.
D、Offering new type of ice-cream.
答案
B
解析
麦当劳为招徕顾客,提供多种便利性服务(compelling customer conveniences),包括麦当劳甜品窗(dessert windows)、自行车送外卖等服务,B项与录音内容相符。A项“新增餐馆”在录音中并无提及。录音中提到麦当劳在店外新增售卖雪糕等的窗口,而不是C项所说的“装修外观”。麦当劳新增的是甜品店,并无直接说明提供了雪糕新品,故D项错误。
转载请注明原文地址:https://kaotiyun.com/show/19X7777K
0
大学英语六级
相关试题推荐
A、Thegoalsoftheemployees.B、Theobjectivesoftheorganization.C、Thestructureoftheorganization.D、Thepersonalprospect
A、Becausethisbrandhasgoodquality.B、Becausetheyareconsumers’favorite.C、Becausetheydon’tsellhighpriceshoes.D、Bec
Directions:Forthispart,youareallowed30minutestowriteashortessaybasedonthepicturebelow.Youshouldfocusonthe
Dr.AlanHirschdesignssmellsforbusinesses.Hesaysthatitdoesn’ttakeawholelotofsmelltoaffectyou.Storeownerscan
Inmanystressfulsituationsthebody’sresponsescanimproveourperformance.Webecomemore【B1】______,morealert,betterabl
A、Doingenjoyablework.B、Earningacompetitivesalary.C、Havingfriendlycolleagues.D、Workingforsupportivebosses.C浏览四个选项,根
中医(TraditionalChineseMedicine)指中国的传统医学。产生于原始社会。中国人认为中医可以使人体与自然达到平衡,从而从根本上治疗疾病,保持人体健康。中医一般会通过观察、询问、触摸等方法对多种疾病进行诊断。虫草药(herbalme
A、Ithelpsimprovethephysicalhealth.B、Itisgoodforasoundsleep.C、Ithelpsdevelopmentaltoughness.D、Ithelpslosewei
A、Hethinksit’smainlyforchildren.B、Hefeelsitwouldbeworthwhile.C、Hebelievesitistoocomplicated.D、Hethinksitmay
A、Themail.B、Theposter.C、Thetext.D、Themagazine.A四个选项都是不同形式的媒体,推测本题与某种媒体的特点有关。听音时应注意各个媒体的具体信息。讲座提到,最广泛使用的广告媒体是直接媒体,而信件是最普遍
随机试题
腹胀乏力体倦大便溏薄多为纳少,腹痛绵绵,喜按,大便稀溏多为
因食管胃底静脉曲张破裂引起的上消化道出血不可采取的止血方法有
某项目按照施工进度编制了施工成本计划,如下图所示,有关该图的描述,错误的是()。
下列设备中,属于网络连接设备的有()。
我国公民的民事权利能力始于()。
在全球化趋势下,国际社会越来越成为一个不可分割的整体。一国安全问题解决得好可以惠及别国,反之,则会殃及他国,国家安全在一定程度上显现出“一荣俱荣,一损俱损”的特点。下列选项中与上述特点无关的哲学道理是()。
在Windows操作系统中,可以通过安装(54)组件创建FTP站点。
A、Wecanclimbahighmountainveryquickly.B、It’spossibletoclimbthismountaininnotime.C、It’simpossibletoclimbahig
A、Frequentlychangetheirpasswordsofonlineaccounts.B、Puttheirphotosonlinefrequentlyandrandomly.C、Guaranteethedecen
Goodmorning,everybody.Today,I’dliketointroduceyoutoourtourfortealovers.Asyouknow,teaisan【T1】______ofChinese
最新回复
(
0
)