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  3. On December 11, 2001, after 15 years of negotiations, the world’s most populous country finally joined the world’s most importan

On December 11, 2001, after 15 years of negotiations, the world’s most populous country finally joined the world’s most importan

admin2011-03-05  31
问题     On December 11, 2001, after 15 years of negotiations, the world’s most populous country finally joined the world’s most important trade body. Yet China’s accession to the WTO, although hailed by some as signaling "a seismic shift in global marketing", should nudge perceptive observers to look beyond the rhetoric and focus on the actions that will be needed to prosper in China’s complex market. Those who fail to do so will likely experience more pain than profit.
    Far from being a signal that foreign companies can sweep into China and establish market dominance, WTO accession marks the first milestone in what promises to be a long and potentially grueling contest between foreign and local brands. (81) Foreign products were perceived to be inherently more desirable than local ones even if they were less affordable. But a growing brand savvy among Chinese enterprises is rapidly eroding this perception, making it harder for foreign companies to establish and maintain leadership in China.
    (82) Foreign companies will also have to adjust to the realities of being guests in a country undergoing profound social and economic stress. For the first time, Chinese enterprises will face full-blown international competition and closer regulatory scrutiny from entities located outside their own borders. (83) The huge tasks of restructuring state-owned enterprises and getting rid of the social welfare system of the past half century are certain to make the next 5 to 10 years difficult for many Chinese, no matter how smoothly the government manages the transition.
    China represents a potential goldmine for the ambitious marketer. (84) In addition to having a large and growing number of middle-class consumers, it has shown a singular genius for weathering the financial and economic storms that have attacked other countries in Asia and throughout the industrialized world. Many foreign companies are thriving here. Starbucks, Kentucky Fried Chicken, and McDonald’s dot the maps of China’s major cities, while technology companies such as IBM, Nokia, and Motorola are among the most successful brands in their categories. The growth extends into the financial and professional services sectors as well.
    (85) Yet foreign brands face a serious challenge in China, and for those who care to read them, the warning signs are already visible : strong local brands, Chinese nationalism and the readiness of local firms to compete according to the new rules of the game.
选项
答案然而在中国，国外品牌面临着严峻挑战，对那些细心解读的人来说，警报已经很明显了：强大的国内地方品牌，中国人的国家主义，以及当地企业已准备好在新的游戏规则下参与竞争。
解析 (本句主要是处理好strong local brands, Chinese nationalism等专有术语的翻译。)
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本试题收录于： A类竞赛（研究生）题库大学生英语竞赛（NECCS）分类
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A类竞赛（研究生）

大学生英语竞赛（NECCS）

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